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There are almost 500 newsletters that have been published on the net today and tend to g

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

row more. Every business on line tends to publish newsletters to communicate with their

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rospects. Newsletters become effective marketing tools to promote and communicate to pro

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

pects on the net. The value of newsletters depend on the content. The newsletters become

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

popular and create loyal subscribers, because of the content. I am a newcomer on affilia

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e programs, eager to wait for my favorite newsletter publishing every week. I feel that

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ne week is so long. My favorite newsletter always come with good design, value content,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

so that I can enhance my knowledge on affiliate problem solving and marketing solutions.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

I have been a member of many newsletters that make me confused to read. My final decisio

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

to choose the best one, (the others should delete when they come to my email book). Iro

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

y, how much time do you spend to create a newsletter, only delete after coming to email

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ox. How do make your newsletter interesting to read? Three strategies below should con

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ider to implementing.

1. Make the newsletter short.
Make the newsletter short, mea

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ing that the newsletter is full of value content but short. Long articles without good c

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ontent make your reader bored and run away.

2. Provide value.
Give your reader a f

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ashy color rich presentation newsletter that makes your reader happy and continue to rea

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

. Sometimes make your newsletter with html and give colorful images.

3. Give solutions.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Give solutions to readers for every article that you serve. Many subscribers become

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

disappointed to be subscribers of newsletter, because they do not get benefits from that

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Loyal subscribers are also potential prospects. The prospect is the best asset for you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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