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Digg It - Successful Ezine Advertising Techniques
Ezines are highly effective advertising tool if done correctly. One of the most important advantage ezines have is the target group of people they refer to. Of cours
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
e there are rules to be followed in order to succeed in ezine advertising.
1. Write Benefits Not Features.
It may sound cynical but most people are selfish. They d
1. Write Benefits Not Features.
It may sound cynical but most people are selfish. They d
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
n’t care about your company or background but they DO care about the benefits they gain. So, instead of saying that the “A” software title contains these features, t
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ry to specify that it will save money and time in the exact amount. Be as accurate as you can on that.
2. Choose very careful the ezines you advertise.
An ezine of
2. Choose very careful the ezines you advertise.
An ezine of
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
150.000 subscribers may seem tempting but you should ask yourself, how the publisher got those subscribers? He bought the list, used FFA, or used similar methods? Do
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
es the publisher use contests for his subscribers in order to visit your website? If a subscriber visits your site because there is the expectation of gaining someth
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ng how valuable this subscriber is for your business? Zero if you ask me.
3. Double opt-in much better than single opt-in.
Yes, if you find an ezine that builds t
3. Double opt-in much better than single opt-in.
Yes, if you find an ezine that builds t
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
he subscriber base with double opt-in method, it’s highly possible that you have a goldmine here. A double opt-in ezine of 2500 subscribers has more value than a sin
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
le opt-in ezine of 10.000 subscriber base. With double opt-in you can be reassured that you will have no spam complains and the value of the prospects is much higher
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
.
4. Run you ads more than once.
This is important because prospects have to see more than one time to absorb your message. One thing you can do is to run your ad
4. Run you ads more than once.
This is important because prospects have to see more than one time to absorb your message. One thing you can do is to run your ad
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
-3 times and if the first is not successful you can modify your copy.
5. The Headline is all the money.
People have their mailbox filled with emails and spam these
5. The Headline is all the money.
People have their mailbox filled with emails and spam these
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
days. Obviously they don’t have the time to read every single email they get. So the screening process starts with the headlines. It’s a simple as that, if your head
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
line sucks your all effort goes in vain. They will just ignore the whole message.
6. Call to action – Create urgency sense.
This is a copywriting rule you must fol
6. Call to action – Create urgency sense.
This is a copywriting rule you must fol
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ow. You must use the time pressure technique to the readers in order to act now. You can use limited time discount offers. In that way you tempt the reader to visit
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
your website which is your first aim.
7. Track your ads.
Do Not underestimate that factor. If you start to have sales, how would you know which ezines produce the
7. Track your ads.
Do Not underestimate that factor. If you start to have sales, how would you know which ezines produce the
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
esults? You can’t afford to miss that. With so many tracking software and services out there is no excuse to risk your advertising budget on guessing.
8. Focus on
8. Focus on
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
Top-Sponsor and Solo ads.
They are the most effective. Top sponsor ads are on the top of the publication and it is the first message the reader views. Solo ads are
They are the most effective. Top sponsor ads are on the top of the publication and it is the first message the reader views. Solo ads are
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ighly effective because the reader views your message alone with nothing else tracking his or her attention. Forget the classified ads, although they are cheaper. Wh
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
en you read a newsletter you focus on the content or the 15-20 displayed ads?
Finally, as a recommendation, you can start searching for effective ezines on the
Finally, as a recommendation, you can start searching for effective ezines on the
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
rget="_New" href="http://www.directoryofezines.com">http://www.directoryofezines.com - it’s the ultimate resource for tracking and advertising on targeted ezines
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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