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The great thing about Ezines is that there are no hard and fast rules. The whole purpose of your Ezine is to be informative. People love i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nformation and don't really care how they get it as long as it's easily attainable and easy to read. So don't be afraid to be different wi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

th your Ezine. You don't want to be outrageous to the point where people think of your Ezine as a joke, unless of course it's an Ezine abo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ut humor, but there is nothing wrong with being a little out there.

So, how do you come up with all these great new ideas? What if you're

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

not exactly the most creative person in the world? What if your artistic talent consists of drawing stick figures on napkins? What if you

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

don't know a GIF from a JPEG? What if you think HTML means How To Make Lasagna? No problem. Want to get ideas for an Ezine look? Go right

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to the source.

Subscribe to some of the more popular ones. Take a look at what's included in them. Look at the design. Look at the layout

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

. Is a simple one page email Ezine or is it something more complex like a PDF file or an HTML page with several sections? Read as many of

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

these as you can. Get a feel for what's out there. The more popular Ezines probably got that way because of how they are put together. I'm

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

not suggesting you copy a look exactly but there is nothing wrong with getting inspiration from these other Ezines.

It is probably best

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

o view competing Ezines. These are the ones that focus on the same subject matter that you're going to focus on. The reason for this shoul

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

d be obvious. If you do a search for say, "Automotive Ezines" the ones that appear at the top of the search are probably going to be the m

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ost popular and they are for a reason. Examine them carefully. You'll probably find they are either PDF files or HTML based web pages. You

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

'll probably also find that they contain lots of photos of autos. Take these Ezines apart and see what makes them tick.

And then, go one

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

step further.

How?

Look to see what ISN'T there. This is where you become unique. This is where you give people something that other Ezi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

es don't. If you're very familiar with a topic then you should know everything there is to know about it. Certainly there is something tha

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t you are personally familiar with that you're not finding in other Ezines. If it's an entire sub topic you may want to devote a whole sec

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tion to it. This could end up meaning a huge subscriber base if it's something that a number of people want to know about.

Yes, coming up

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

with those great new ideas is work. It's not going to just come to you. You're going to have to exert some brain power and it won't be ea

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

sy. But after you've done it, you'll have an Ezine that you'll be able to have pride in and one that many people are going to want to read

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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