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It’s always a race for traffic, this thing we call internet marketing. The faster we are able to generate visitors for our websites, the more visitors we are able to garner, the m

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ore sales (or clicks, if such were the case) we can have. Hence, the statement “traffic is the lifeblood of any online business,” which rings a thousand truths.

Now, there are ma

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ny, many established ways by which you can generate traffic for your website. Article marketing, search engine optimization (SEO), traffic exchange, mailing lists, blogs, RSS, pai

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

and free advertising and the likes are just some of them.

But buried beneath these popular strategies is one technique that is just as efficient, if not more potent than the rest

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

. It’s called eZine advertising, and it can potentially generate instant – yes, INSTANT – traffic for your website… traffic which a savvy online businessman can immediately conver

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

into profit.

It’s Not Free

The first thing we should place on the table is the fact that eZine advertising is not free. You will have to pay for a spot, generally speaking at l

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

east.

Ezine advertising has become the business of many internet marketers. They build their mailing lists into staggering numbers, then they work their best to attain a high res

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

onse rate from the same. This is their leverage. And this is, basically, what you will pay for to gain access to.

Of course, if you have a friend who has an eZine with a wide re

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

adership, you may be able to land a spot for free. Better yet, if you can offer the eZine editor something in return aside from advertising fees, you may be able to land a spot wi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

h minimal or no financial investments involved.

Choosing The Right Ezine

There are two main characteristics you should look for when choosing between a series of eZines. You wil

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

l want to deliberate on each eZine’s respective characteristics to be able to make the most out of your investment.

These characteristics are:

1. Number of subscribers. You will

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

want your business message to reach as many people as possible. Hence, it is critical that you find an eZine that actually has a big readership. Always aim for eZine with 10,000

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

or more subscribers. This will give you the most bang for your buck. 2. Response rate. Of course, readership means nothing if none of the subscribers have proven for conversion.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Hence, it is likewise vital that you find an eZine that has a high response rate. A response rate of 15% or more is ideal. But 7% up will be fantastic as well. Naturally, if y

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

u can find an eZine with a higher response rate, go for it!

These characteristics should always be present, at high numbers and percentages at that. An eZine may have a readershi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

p of only 2,000, but at 50% response rate, you have a chance to win 1,000 sales. On the other hand, an eZine with a readership of 20,000 but with a pathetic response rate of 1% wi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

l only give you the possibility of bagging 200 sales.

One characteristic complements the other, but it will be best if both of them are high.

Choosing The Right Ad

There are man

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

y options for eZine ads presented by editors. You can have a single line advertisement at the beginning of the issue, which is often introduced by the words “this edition is broug

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t to you by.” You can have a single line of advertisement at the end of the issue as well. The former is a more effective option, of course, but it will cost more.

Some eZine ed

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

itors will even allow you to use an entire issue to advertise your business message. This costs the most, naturally, but it is the choice that is capable of pulling the most sales

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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