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Digg It - How to Write Sticky Features Articles
Are you trying to write sticky content for your website? People love to read features articles, particularly about other people who have succeeded or overcame challenges. Profiles are a great addition to you
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
r website. Your readers will be able to relate to the people you interview and empathize with them. They may even be inspired to succeed or learn from others' mistakes. You don't have to be a Pulitzer Prize
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
inning author to write effective profiles. The following tips will help you choose good interviewees, formulate questions, and write a solid, thought-provoking profile.
1. Your first job is to select a good
1. Your first job is to select a good
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
topic. Article topics are all around you, but you certainly want to choose a topic that is related to your website and newsletter. Visit bulletin boards; talk to people. Hear their stories. You are looking
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
or people who have overcome challenges or have done something interesting or unique. For example, if you have a website related to internet marketing you may find someone who has increased her site's unique
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
isitors from 25 to 100,000 visitors within a day using a new marketing tool. If you are running a work at home site, you may find a person who has become a millionaire by selling knitted blankets on eBay. Th
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
e stories become even more interesting if the subjects have faced particularly difficult challenges to succeed.
2. Once you have found your subject, you need to politely ask if she is willing to be intervie
2. Once you have found your subject, you need to politely ask if she is willing to be intervie
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ed. Most people will be flattered and happy to receive the publicity, especially if you offer to include a link to their website or include a short blurb about their business in the article. Other people rec
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ive so many interview requests that you may not even get a response.
3. Now you need to come up with your questions. You need basic background information, their name, location (city or state is fine) and o
3. Now you need to come up with your questions. You need basic background information, their name, location (city or state is fine) and o
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ccupation. Now, what else would you like to know about this person? How did this person achieve her goal? When she begin? How hard did she work? Was it luck? What were some of the challenges she overcame to
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ucceed? What advice would she give to others in the the same boat? Did she expect to succeed? If the person failed at something, what did the person learn? As you interview the person, you can always add oth
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
r questions based on what your subject has said.
4. Interviews can be conducted in person, by telephone, instant messenger, e-mail, or faxed questions. Ask the person if you can contact her for additional q
4. Interviews can be conducted in person, by telephone, instant messenger, e-mail, or faxed questions. Ask the person if you can contact her for additional q
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
uestions if you think of something else while writing the profile.
5. Writing the lead, the first paragraph of the story, can be your most difficult challenge. Your lead should capture your reader's attenti
5. Writing the lead, the first paragraph of the story, can be your most difficult challenge. Your lead should capture your reader's attenti
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
n. The best leads have a twist or a surprise. Here is an example:
With more than a million hits a day, Joe Snoe has already made his first $1 million in advertising from his home-grown blog. So far, he has
With more than a million hits a day, Joe Snoe has already made his first $1 million in advertising from his home-grown blog. So far, he has
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
lanned to buy his first mansion in St. Croix with his profits, as long as his parents agree. Joe is 10 years old.
See how the last sentence gave the readers a surprising twist in my made-up example?
6. You
See how the last sentence gave the readers a surprising twist in my made-up example?
6. You
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
r second paragraph should tell the reader more about the subject. You can include a quote from the person you interviewed and weave in a little background information.Let's see how that works in my Joe Snoe
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
xample.
"I learned how to create blogs from my dad," said Joe, who created his video game blog when he was 9. "I told all of my friends at school about it, and they told their friends. Before I knew it, peo
"I learned how to create blogs from my dad," said Joe, who created his video game blog when he was 9. "I told all of my friends at school about it, and they told their friends. Before I knew it, peo
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
le were chatting about my blog on bulletin boards and advertisers were offering big money to place ads on my blog."
Each quote should appear in its own paragraph, followed by a paragraph that paraphrases in
Each quote should appear in its own paragraph, followed by a paragraph that paraphrases in
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
formation from the person you interviewed. Use transitions, like next, although, first, now, later, etc., to move your story along.
7. Your conclusion should wrap up your story with a final thought. Consid
7. Your conclusion should wrap up your story with a final thought. Consid
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
r ending with a strong quote.
"Just last year, I was an ordinary kid who loved video games," Joe said. "Now, I am an ordinary kid who fulfilled an extraordinary, grown-up dream. If I can do it, you can too.
"Just last year, I was an ordinary kid who loved video games," Joe said. "Now, I am an ordinary kid who fulfilled an extraordinary, grown-up dream. If I can do it, you can too.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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