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Digg It - Writing Effective Newsletters
It’s obvious but true that your newsletter can only be effective if people bother to read it. Nowadays we are all drowning in an excess of i
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
nformation that comes at us in all directions and in all forms so this really is the biggest obstacle you have to overcome. To persuade your
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
audience to read what you have to say, you should follow some basic rules:
1. Know your readership
My point here is that a newslette
1. Know your readership
My point here is that a newslette
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
r for internal use will not serve for external readers. The two readerships are totally different. So if you want to target both internal re
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
aders and, say, customers and clients, you need two separate newsletters. Internal clients will want to keep up to speed with company develo
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
pments, know about internal opportunities and hear about company successes and the exploits of individuals. Customers and clients will want
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
to know how your products or services can benefit them. They will also want information that shows your track record and helps position you
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
n the sector—in other words information that builds your trustworthiness and credibility and shows the direction you are going in.
2. Attra
2. Attra
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ct the readership
Pay attention to the appearance of the newsletter. Give it an eye-catching and memorable title. It shouldn’t be too b
Pay attention to the appearance of the newsletter. Give it an eye-catching and memorable title. It shouldn’t be too b
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
usy or too long. Keep it clean so that the eye isn’t distracted. Don’t make the prose too dense. Break up the text with headings and bullet
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
points. Where it is appropriate, use charts, graphs and diagrams as these convey information more efficiently that words.
3. Write well
3. Write well
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
Write simply but accurately. Avoid jargon but if you need to use technical terms or acronyms, ask if your readers will be able to understa
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
nd them. If they can’t, then explain them. Avoid clich?s because these are usually a sign that you haven’t clarified what the message is. Ma
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ke sure each paragraph has one sentence that summarizes the content. The example here is my first sentence: write simply but accurately.
4.
4.
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
Be direct
Many people fall into a rigid, formal style when they write. This isn’t attractive. Address the readership directly and avoid
Many people fall into a rigid, formal style when they write. This isn’t attractive. Address the readership directly and avoid
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
the passive voice. Use contracted forms as you would in speech and liven up the style with rhetorical questions. Use good, strong and simpl
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
e verbs (use instead of utilize, find out instead of ascertain). Don’t be vague: instead of sales showed a substantial increase, say, sales
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
rose by 15%. Cut adverbs: actually, in fact, on the whole—most adverbs are merely padding.
5. Be informative
Give your readers concre
5. Be informative
Give your readers concre
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
te information that that will be useful to them. Such information could be details of forthcoming events, useful websites, how-to tips.
By
By
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
following these rules, you should be able to build a faithful readership—an audience that eagerly awaits the next edition of your newsletter
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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