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Digg It - Writing e-Newsletters - Tricks of the Trade
Follow 10 simple rules of thumb, and you’ll soon be writing great e-newsletters and reaping the rewards.
Company e-newsletters can be an amazingly successful marketing technique. Whether you
Company e-newsletters can be an amazingly successful marketing technique. Whether you
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
want to up-sell or cross-sell, establish your brand or establish your authority, or simply reach a wider market, an e-newsletter can do the job for you. You just have to make sure you write
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
it right.
Television, radio, and print advertising are often too expensive for many businesses to justify – especially small businesses. Fortunately, there is an alternative. Today’s interne
Television, radio, and print advertising are often too expensive for many businesses to justify – especially small businesses. Fortunately, there is an alternative. Today’s interne
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
t and email technologies make company newsletters a very inexpensive, yet surprisingly effective, form of advertising. When it comes to newsletters, big companies and small are finally compet
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ng on a level playing field.
So what is an email newsletter?
An emailed newsletter serves much the same purpose as a traditional company newsletter. Think of it as a short newspaper – but i
So what is an email newsletter?
An emailed newsletter serves much the same purpose as a traditional company newsletter. Think of it as a short newspaper – but i
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
nstead of relating to a town, city or country, it relates to your business. You can include articles on new products or services, awards, recent success stories and case studies, promotions,
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
specials, share price rises, company events, research… And if it’s a quiet month, you can simply write articles that might help your customers out.
10 Steps to Success
Follow 10 simple rule
10 Steps to Success
Follow 10 simple rule
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
s of thumb, and you’ll soon be writing great newsletters and reaping the rewards…
1) Keep It New! Your readers won’t waste time reading something they already know, so make it news they can
1) Keep It New! Your readers won’t waste time reading something they already know, so make it news they can
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
se.
2) Keep it personal: Always use your reader’s name. Make sure when someone signs up, you get their name, then use it in the subject line, in the greeting, and anywhere else you can.
3)
2) Keep it personal: Always use your reader’s name. Make sure when someone signs up, you get their name, then use it in the subject line, in the greeting, and anywhere else you can.
3)
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
Know your reader: Find out what your reader is interested in. Do some pro-active research, invite response, or find an email marketing solution such as Ezemail** that tracks the links your re
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
aders click on and keeps a history of their activity.
4) Let them know you: Let your personality shine through. Readers are far more likely to become loyal if they feel they know you. Always
4) Let them know you: Let your personality shine through. Readers are far more likely to become loyal if they feel they know you. Always
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
include a bit of you in the newsletter, whether it’s humour, personal details, personal anecdotes, or personal views.
5) Subject is Headline: The subject line of an email newsletter is like
5) Subject is Headline: The subject line of an email newsletter is like
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
a front-page headline in a newspaper. You need to draw the reader in, so make it engaging and relevant (maybe promise a benefit) but no more than 25 characters so your reader can see it all b
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
efore opening the email.
6) Use a Title bar: Make the most of the title bar to add visual appeal and establish brand awareness.
7) Make it ‘scannable’: Most people don’t read online – they
6) Use a Title bar: Make the most of the title bar to add visual appeal and establish brand awareness.
7) Make it ‘scannable’: Most people don’t read online – they
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
scan. Make sure you use easy-to-read bullet points and sub-headings. Don’t lose your reader’s attention. Reading is physically more difficult online, so make sure you’re concise. Use links to
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
other places instead of writing long articles.
8) Use White space!: If your page is too busy, you’ll lose your reader. Give them a chance to absorb valuable information by dedicating about
8) Use White space!: If your page is too busy, you’ll lose your reader. Give them a chance to absorb valuable information by dedicating about
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
0% of your screen real estate to white space.
9) Easy unsubscribe: Make your unsubscribe easy to find. If it’s obvious, they’ll feel safe and can then appreciate the content. To many people,
9) Easy unsubscribe: Make your unsubscribe easy to find. If it’s obvious, they’ll feel safe and can then appreciate the content. To many people,
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
the ease of unsubscribing is an indicator of the integrity of your company.
10) Forward to a friend: Include a link to encourage readers to forward the newsletter on to their friends and co
10) Forward to a friend: Include a link to encourage readers to forward the newsletter on to their friends and co
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
lleagues. Find an email marketing solution which allows you to do this and sit back and watch your database grow!
** Ezemail enables you to create, manage, deliver and track your email marke
** Ezemail enables you to create, manage, deliver and track your email marke
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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