Digg It - Internet and Businesses Online

Your ezine builds customer confidence and trust when you give free tips, articles, and resources. Clients and customers buy only when they trust you. Expand your email subscriber list seven ways for eventual big sales.

1. Network offl

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ine.

Visit professional like-minded networking groups. These groups usually meet once a month, have speakers, and networking time for you to mix with other professionals. You will get valuable information at these meetings for low cos

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t-yearly memberships run that around $25-$75 which includes free or low-cost meeting attendance. Each meeting is around two hours including networking time and talk. Usually at each meeting you hear a speaker and get a 30-second time to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

introduce yourself.

2. Speak to groups about your expertise.

You can guest speak for a large association or group, or you can give your own seminars and workshops, where people come to hear your expertise. During each meeting, pass

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

as clipboard that asks your audience for their email addresses. At the top include a reason to "buy". Make a fre*e offer such as your ezine. Include your Web URL in plain sight as well as your email. You want these people to visit your W

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

eb site, to see what you can do for them, see your expertise, then perhaps to buy products.

You can give a teleclass too in the comfort of your office or home. When you introduce yourself offer a benefit of your free ezine along with

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

a free bonus special report.

3. Promote your ezine on your Web site.

Visit various sites and take from them what will make your web pages zing.

Don't use the pabulum approach such as "Subscribe to my free ezine." Is this enoug

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

to make you buy? Give a reason for your visitor to buy.

Use the passion approach. For my new Web site, I submitted this blurb to my Webmaster: Finish, publish, and sell your book-fast! Receive free articles, tips and resources in the

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

FRE*E monthly ezine "The Book Coach Says…."

Nearby in a box, I put up a strong testimonial from someone highly respected in the business. Dan Poynter, self-publishing guru said, "Chock full of tips, how-to's, and resources, definitel

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

y worth your time."

You can also offer by autoresponder a free report when people subscribe. People want free information. When you give it to them, they will come back for more, and eventually buy.

Placement is important. For the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

est response and more subscribers, place your subscribe box before your visitor has to scroll down. Remember the old adage; "Make it easy for your customer to buy."

4. Promote your ezine through your signature box at the end of every

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

email.

Create a promotional signature in four to seven lines, and add it to the end of each email you send out. Here, you would list your book title, benefits of your service, your FRE*E ezine title with a way to subscribe. Include y

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

our email, Web site address, and local phone number for people out of the U.S.

5. Promote your ezine through submitting free articles to opt-in ezines.

Once you subscribe to these ezines, you can submit one or two articles from 40

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

0-800 words every week. In each ezine, thousands of other subscribers will read and think about your article.

Each time you submit an articles to ten or so opt-in ezines (all with one click) you will receive 10-25 new ezine subscriber

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

each day. A strong signature file brings you many new visitors a day. These turn into sales eventually, once trust is established.

6. Offer your subscribers a free gift subscription to send to their friends.

You can use another a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

utoresponder to send the gift, plus whom it's from, and a little blurb about what they will be receiving. Always include a way for subscribers to unsubscribe.

7. Send out press releases via email about your ezine. Press releases by em

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ail are different from print ones. They must be short! They must be newsworthy! Don't pitch your book; offer some skills and how-to's. Skills Unlimited Publishing sends out over 150 different print releases a year, along with other effe

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tive Online promotion.

Media editors will respond to your compelling headline such as "7 Ways to Sell More Books Than you Ever Dreamed of" that brought first a feature in a major newspaper in San Diego. The results? Over 90 people cam

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e to a local seminar by the same name. Four new book coaching clients signed up. Twenty came to ongoing weekly seminars, and twenty more to a teleclass. Book sales amounted to over $400.

Send a list of tips and how-to's to editors. Th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ese may prompt a call to do a feature story on you.

Build your business and sell more products through an ezine. When subscribers experience your messages and information in six or more ezines, they will be more likely to buy from you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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