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Everyone knows that clothes make the man. From the executive suits that litter Wall Street like t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

he remnants of a ticker-tape parade to the coveralls and work boots worn by construction worker

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s and mechanics, clothes tell the story of who we are and where we're going. Even when the workda

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

is done, what we choose to wear on our own time is still a reflection of our personalities. Fr

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

om the sweat-suit to the wet-suit, our clothes are meant to be not only functional, but forthcomi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

g as well. Clothes tell others what we like, and often, how we spend our time. Sports franchise

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

logos are constantly on display on Main Street America. T-shirts with well known television, fil

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

and music icons can be seen almost anywhere. Clothes have something to say, and people are beg

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

inning to realize that the responsibility of being a walking billboard requires us to choose wi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ely.

Now, more than ever, politics are entering the realm of fashion. Blatantly political phrase

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s and slogans are becoming more prevalent on the backs of the public than the bumpers of cars.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

There are even items of clothing that advertise specific candidates or political parties and were

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

actually purchased by someone, somewhere (not obtained as a door prize at a party fundraiser).

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

But what options exist for those who like a little subtlety with their agenda? Enter the merger o

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

socially conscious art and clothing. Less politically charged and infinitely more fashionable,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

boutique clothiers have created garments that are the realization of the finite balance betwee

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the message and the medium. Using art as the instrument of exchange and clothing as the canvas,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

these pioneers of significancy are providing people with a method of expressing themselves both

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

in figure and in fact. What better way for entrepreneurs to meet the demands of a public that i

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s focused on reflecting a belief in both style and substance.

Article written by Kingston Amadan

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Product mix analysis can lead to optimization of the effort to promote every product category and every product or service within a category. The concept is simple but sucess is riding on execution.

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