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Forum posts are a way to connect with other marketers and just as in offline business, networking is what online marketing is all about. When peo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ple get to know you, they trust you and this may spark them to buy your product or join the program you’re promoting. And, it’s always a great wa

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to make new friends.

The first thing you must do after joining is to introduce yourself to the other members of the group. Usually, this will i

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

clude information about where you live, what your interests are, and a blurb about being happy to be in the forum. Keep it simple and allow veter

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n members to welcome you. Then, respond to their comments or questions. It’s a great way to get your feet wet and to satisfy the “getting to know

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

you” requirement of most forums.

Then, just read posts for a while. Old-timers in a forum, those who have been members a while, can often be gre

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

at sources of information. You can learn a great deal just by reading posts, especially if the forum is very active. Take advantage of the free t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

toring. It’s worth its weight in platinum.

Another advantage of posting to a forum is that you are usually able to use a signature file, meaning

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

a link to a program or product you’re promoting underneath your signature. This is a great way to advertise! Your link attaches to every post you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

make or will ever make and it will add up to a lot of free advertising over time. Just be sure to follow the rules about posting signature lines

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Some forums allow several, while others may allow none at all, and the last thing you want to be is a forum rule breaker. The members will never

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

let you forget, if you do it consistently over time.

Don’t become a forum lizard, either. Posts that have no substance are generally frowned up

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n. These are the “Yahoo!” posts or the “Sure, I agree,” posts with no relevant comments to legitimize them. Don’t spend all your time in forums,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ither. Find a thread or two that interest you and post something important to those. Reading every post by every member can take up most of your

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ay in large forums, if you allow it. Just be involved enough to become known as someone whose point of view holds interest by providing food for

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

hought, interesting URLs on a topic, or especially humor, if you’re able to write funny things without being corny. Forum members won’t mind if y

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ou post once or fifteen times, if what you have to say resonates.

So, get out there and make some posts, even if it’s only to respond to what ot

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ers have posted. First, read the terms and conditions of the forum and read some posts before you go barging into someone else’s living room. Get

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

a feel for the tone of its posters. And never post ads, unless the forum has a specific board for doing so. That’s a big no-no and will get you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nto trouble. But don’t be shy. People in forums are generally nice and very helpful, and networking is what n-e-t-w-o-r-k marketing is all about

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Some businesses go out of their way to please the customer, others just go through the motions. The difference comes from an intentional promotion of a positive, customer-pleasing attitude.

It is no good if you have a strict deadline to launch a new product and you can't get it into the bag. Did the product suddenly grow, or was the wrong size bag ordered. All eyes on the packaging buyer!

I tried the host's ftp, I tried cute ftp, I tried netscape communicator, I tried four different browsers, I called the help line...I decided that the package was not what I needed!

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