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Online forums are a fantastic reminder of the influence the internet has had on society. Using forums to connect with your market is

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

a natural progression.

Forums are online communities where individuals can discuss topics ranging from fly fishing to breast feedi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ng to internet business. Discussions are conducted by posting notes to the forum. A single discussion is called a 'thread' and most

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

forums have several - even hundreds - of threads going at any time.

What is truly remarkable about the use of forums is the persona

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

l quality of the discussions. Read some of the posts on forums such as ivillage.com and you'll soon see that the members become more

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

like neighbors (and even friends) than strangers connected only by the keyboard and monitor in front of them.

Where brick and mort

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ar businesses used to prosper based on their involvement in the community - online businesses now have a neighborhood all their own

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

- online forums.

How can participating in a forum help YOUR business?

NETWORKING:

Online forums are a fantastic place to connect

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

with others who are knowledgeable about your business. You probably cater to the same audience and share a common interest. If your

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

businesses compliment one another you might just find a highly profitable partnership or joint venture.

Even if you don't find a wo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rking relationship you may find the referrals or discussions highly beneficial.

TRAFFIC BUILDING:

Along with the referrals you may

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

get when you've developed a trusted online presence with other members of the forum, you are also likely to attract targeted visito

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rs to your website.

If the forum permits you to post a signature (your website URL) onto the posts then you can be sure that some o

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

f the members and quite likely some of the 'lurkers' (people who view but don't post) will come check out your site.

EDUCATION:

Us

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ing the forums wisely can open you up to a great education. Whether it is from fellow entrepreneurs in your field or experts and oth

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

er posters - you are participating in an 'inner circle' type discussion that may open your eyes to new developments and opportunitie

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s in your business.

ADDICTIVE:

The only downside is the highly addictive atmosphere. With members posting from all over the world

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

it can be difficult to reign in your viewing time on forums.

On the flip side, other members are hopefully as interested in what yo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

u have to say and you may quickly develop a reputation as a reliable source for information.

Be very cautious to follow forum rules

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

. Never spam a forum - your aim should be to participate in a conversation, not interrupt it. Have fun and watch your business grow!

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Yes I know that we usually think of interviews as us doing all the talking, but the reality is different. At least 40% of the time we should be listening, and what we hear will have an enormous effect on what we say.

Many online shoppers will see a merchant providers logo and assume that this offers certain protections on their transactions. This is not necessarily the case, the consumer should check for verified merchants first and here's why.

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