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  • Digg It - Marketing Via Messageboards & E-mail Discussion Lists - An Alternative View

    One of the most suggested means of getting traffic to a site in the early stages is to get inv
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    olved in messageboard and e-mail discussions on your topic of choice. The idea is that you can
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    show your expertise and therefore get traffic to your site via your signature file (most disc
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ssion lists allow you to include your signature file with your post - a few lines with your na
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    me, site address and maybe a very brief description). Whilst this is a valid tip, I don't beli
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ve that the real reason for why you should do this has been investigated far enough previously
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    .

    Firstly, if you post an ad for your site on a discussion list, your are spamming and will c
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    reate a bit of a fiasco. This does not make good business sense. So, the way to do it is to lo
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    k for people asking questions and answer them. The issue here is your reasons for doing this.
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    If your reason is purely to drive traffic to your site, you probably won't be terribly success
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ul and, sometimes, people will work out what you are up to. Therefore, your goal should be to
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    be seen as an expert in your field, not to get traffic to your site.

    Even if you don't includ
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    e a signature with your posts, you can still make a name for yourself and, in the long term, t
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    is will prove to be a far more profitable approach. I have visited many discussion lists in my
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    time and it is easy to see the people that have gained respect. From a business point of view
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    they are the ones who will benefit from this approach, not the people who post simple answers
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    to try to get an immediate effect.

    Your goal must always be to achieve success in your onlin
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    e venture and your personal credibility will play a major role in this. So, when looking at ma
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    keting on messageboards and in E-mail discussion lists, establishing your credentials as an ex
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    pert in your field must be your number one priority, not short term traffic generation methods


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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