Digg It - Internet and Businesses Online

Someone at work asked me how to 'leverage the power of Web 2.0' and what I have done to take advantage of some of the new technolo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

gies. I responded by saying that Web 2.0 technologies are useful for creating conversations with my customers, not just for pushin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

g content (why pushing content isn't good enough anymore is a post of it's own). Then I was asked what training wheels I would sug

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

gest for someone looking to get started. I came up with this list of things I started with and would love suggestions from expert

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

readers on others:

Blogging: Corporate blogs are becoming more common with companies like Cisco, HP, NetApp and Boeing whi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ch already active participants in the blogosphere. The common platforms for business or corporate blogs are WordPress, Movable Typ

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e and Leverage Software which goes beyond blogging to create communities.

Wiki's: Corporate wiki’s are collaborative websi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

tes which rely on a community of users to generate content and build pages. Wiki’s can be used in so many ways here are some examp

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

le that come to mind –improve internal communications and expand the reach of your internal knowledgebase, use it to build a commu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nity within your customer base to create user generated documentation, use it with partners to co-create proposals. Some examples

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

f external corporate wiki’s sites are: Linux Questions, IBM and Adobe. Three popular corporate Wiki platforms that come to mind ar

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e Confluence, SocialText and TWiki.

Social Networking: There are many social networking sites and although most of the one

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

’s I’ve come across are personal in nature they do touch on certain business topics and can be exploited to reach a community that

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

shows interest in topics related to your business.

Second Life: Second Life is a ‘3-D virtual world’ – it offers a platfo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rm that can be used to host online events and collaborate with a broad audience in addition to just starting a hallway conversatio

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n with other avatars online. Notable companies on Second Life are Cisco, Reuters, Sun Microsystems and IBM.

LinkedIn: An o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nline community of business professionals – this site can be exploited to build an expert within your company on a specific topic

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

by taking advantage of the ‘Answers’ area of the site. It can be a good place to find potential clients and partners – and of cour

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

se it’s more obvious use is finding potential job candidates.

I have limited this list to 'conversation enablers' – I'll be worki

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ng on a follow up post around widgets and which ones are most likely to have business value which I think is even more interesting

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/64012/diggit-B2B-Marketing-20--Conversation-Enablers.html">B2B Marketing 2.0 - Conversation Enablers</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/64012/diggit-B2B-Marketing-20--Conversation-Enablers.html]B2B Marketing 2.0 - Conversation Enablers[/url]

An undergraduate degree is a stepping stone into a brighter future. It will set you apart and demonstrate your willingness to complete a major goal.

Industrial fasteners are used in aerospace, military, construction, and other industrial applications. These are extremely strong, extremely weather resistant, and almost completely corrosion- and rust-proof. They are made from a variety of metals, including stainless steel, chromium, and carbon.

Networking is an art form practiced by many, mastered by few. This articles offers essential tips for successful networking whether your goal is to build your business or simply to establish new professional relationships or friendships.

Tags

Links

Digg It - B2B Marketing 2.0 - Conversation Enablers

Related Articles: