Digg It - Internet and Businesses Online

So you’ve heard of Web 2.0, but you’re not sure what it is. Do you need to install it? Nope. Web 2.0 is what you’re using right now to read this blog. It’s the interactive factor of today’s internet. (I say this as if I sound like I know what I’m talking about. I’m actually still learning!).

Reme

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

mber when the internet was a place you sent the occasional email or tried to look up information (only to be disappointed with the results)? It’s hard to remember those times, but the ability to find virtually anything we need online is only a recent phenomenon. I know that even just three years a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

o, I probably could not have run an internet-based company! People would have thought I was crazy to market to people across the country!

Today, the internet is completely interactive. You participate in chats and forums, you blog, and you get to decide what news stories are important to readers.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

It’s been called the “democratization of media.” It’s an exciting time! And what better time to implement these interactive tools to promote your small business?

Where in the past, your marketing efforts might have consisted of a television commercial, radio spot, or billboard, today’s technology

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

lovers and entrepreneurs are putting stock in online advertising, which is more affordable and more effective.

Enough said. You’re sold. But what can you do right now to join the Web 2.0 revolution and market your company online?

1. Start a blog. I’m not just saying this because I have a blog

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

. Well, actually, I am. I wasn’t sold on blogging until my husband started this blog and I saw that people were actually reading it! I realized that today’s media offers something for everything, and ever piece of content has an audience. With an unlimited potential of readers, why wouldn’t you st

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rt a blog for your company?

The blog should relate to your business. I have a marketing company, Egg Marketing & Public Relations, so my blog relates to marketing. Make it enough to entice the reader to learn more about your company (you’re enticed right now, right??) and to build trust in your s

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ills. It’s about building relationships. The next time a reader needs the product or service you provide, you can bet they’ll think of you first.

2. Use press releases effectively. Note that I did not say “blast out press releases helter skelter.” I personally don’t believe in throwing out pre

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s releases just to boost your ratings. In fact, you won’t find a press release about Egg anywhere out there. That’s because I haven’t had any newsworthy events I feel should be announced.

When you do have something newsworthy (your grand opening, launch of your website, major client secured), don

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

’t be afraid to toot your own horn. And do it right. There are press release services that send your release to hundreds of websites, both well-known news sites like Yahoo! and Google, and smaller niche websites and publications in your genre.

What this does is not only get you in front of hundre

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s of pairs of eyes, but also boosts your SEO. Try it for yourself. When you distribute a press release, do a search for your company name on Google. I guarantee you’ll get multiple listings just from all the places that published your press release. The higher you are in your search engine results

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ranking, the more people will find your website.

3. Get Dugg. Huh? Digg.com and del.icio.us are just two of the social bookmarking websites available. What they do is allow readers to decide the relevance of articles, news, press releases and blog posts. Say MSNBC.com has the cover story on Sa

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

dam Hussein, and waaay, buried in the back is an article on the Postal Service changing their fee structure (see my previous post). Now, I realize that Saddam is front page news, but I think this Postal Service article is a big deal too.

There is a little icon at the end of the article that says

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

“Digg it” and another that says “del.icio.us.” By clicking on these icons, I have essentially voted for these articles to move up in importance. The more people that click on your press release or blog, the more people see it, and then more people click on it. You get the picture. It helps you gai

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

more viewers who will end up on your website, buying your products or services.

You can even Digg your own articles so that they make it into Digg’s list!

4. E-Newsletter. While your electronic newsletter isn’t exactly online, it’s a great place to give access to all your online components.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ou have a newsletter, right? You’re sending it out every month to your contacts, right???

In your newsletter, on the sidebars or at the bottom, include links to your website and blog. Give teasers for your most recent entries on your blog: “Giving Away Free Information as a Marketing Strategy. Cl

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ck here to read this blog entry.” If you have a recent press release, include a link to it. If you have coverage in local media (i.e. news program or radio) include a link to that. Give your newsletter audience every opportunity to connect with you.

5. Advertise. Guess what? You don’t have to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

advertise on the big players’ websites. It might not even be effective for you. There is a niche group in every genre you can think of (work at home moms, cat lovers, people who love Barbara Mandrell and toast). Find your target market online and advertise on smaller, more targeted websites. It’s

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

uch cheaper, and you’ll find that communities are very supportive of “their own.” So take the time to become part of online communities in your market, and you’ll see a big payoff. Advertising on these sites can come in the form of banner ads, text ads, or mention of your product in a blog. Get

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

reative and find your own ways to get your product name out there.

As you can see, the sky’s the limit when it comes to marketing your company online. The great thing is there’s usually not a long-term commitment, so you can quickly pull out of any channels that aren’t beneficial for your company

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/64095/diggit-Join-the-Web-20-Revolution-How-Your-Business-Can-Benefit-from-HandsOn-Internet.html">Join the Web 2.0 Revolution! How Your Business Can Benefit from Hands-On Internet</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/64095/diggit-Join-the-Web-20-Revolution-How-Your-Business-Can-Benefit-from-HandsOn-Internet.html]Join the Web 2.0 Revolution! How Your Business Can Benefit from Hands-On Internet[/url]

Like many other modern movements and aspects of our rapid world business globalization has its advocates and opponents as well.

Forget about the tests that determine if you are and entrepreneur. Put your hand over your heart and ask yourself if you feel it in your heart.

As the competition increases for promoting products as an affiliate its essential to stand out from the crowd and go the extra mile so that customers buy from you rather than your competitors.

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Digg It - Join the Web 2.0 Revolution! How Your Business Can Benefit from Hands-On Internet

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