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There are many advantages doing joint venturing with offline businesses. You could increase you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r target market by reaching audiences you could not advertise to before. You could get referral

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s from the offline businesses you joint venture with.

The key to doing joint venture with offl

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ne businesses is to find ones that have similar target audience. If you're selling business sof

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tware, you wouldn't want to joint venture with a store that sells candy. You won't be very succ

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ssful. You would want to joint venture with an office supply or computer store.

Here are three

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

joint venture deals you could set up:

1. Write a tip booklet relating to your business. Make

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

deal with an offline store where they give away your tip booklet to their shoppers with each

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

purchase. The store you pick should attract your targeted audience. The store could have someth

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ng free to giveaway to attract shoppers and you could have your web site ad in the tip booklet.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

2. Make a deal with a computer store to have them display your web site on the computers they

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

display in their store in exchange for free advertising on your web site or in your e-mail ne

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

sletter.

3. Design a printed flyer for your online business. The flyer should include a descri

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ption of your web site, e-mail address, web address and any other important information. Make

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

deal with an offline store for them to include the flyer in each bag of products they sell in

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

exchange for free advertising on your web site.

Once you find a targeted offline business, con

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

act them and present your joint venture proposal. Tell the business owner the benefits of the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

joint venture. Tell him or her why it would be a win/win situation for both of your businesses.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Give them a lot of compliments about their business, products and services. Using all three met

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

hods above will greater your chance of having a profitable and successful offline joint venture

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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