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Basically, there are two things that must be in place before any of your offerings can be successful (read: profitable). One is that it must be designed for a niche. So, there must be a group of people who you are targe

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ted to offer your product/program/service toward.

The other is that is must solve a problem that your niche wants solved. Sounds obvious, yes? But many times, we create what we think our niche NEEDS instead of what it

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

WANTS. It's critical to know the difference and to use that knowledge to create your offerings.

There are many ways you can find out what it is that your niche wants most so you can create it and offer it to them. One

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

of those ways is to hold a teleseminar that both delivers value to your participants as well as provides you with market research to use to inform your product line.

The best thing is that these types of teleseminars c

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

an be easy to fill and fun to host. Here are the steps:

1. Decide on the topic

Your best best is to choose a topic that's broad in scope, meaning that it discusses a problem that the majority of your niche struggles w

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ith and would like help in solving. This will get you more people on the call as well as give you a more diverse group from which to learn from for your own market research purposes.

2. Use a mini-application

When peo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ple register for your teleseminar, ask them to fill out a short questionaire. This really begins your market research because you'll be asking them what it is that they are struggling with specifically in relation to th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e bigger topic.

For example, if your topic is "How to Balance My Business and My Family and Still Have Time for a Great Life", one question you may ask in your questionaire is, "What's the ONE thing you struggle with m

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ost when it comes to balancing your business and your family? Please be as specific as possible so I can give you some specific strategies to help!"

You could also ask the question in another way: "What two questions d

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

o you have that I must answer on this teleseminar for you to feel it was of value to you?" You may also want to ask where your participant is at present with regard to your topic and where they'd like to be.

Tell them

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ou'll be answering as many questions as you can on the teleseminar itself, to engage people right from the start when they are registering for the call, as well as encourage them to show up in the first place (this is p

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

articularly helpful if this is a fre*e call).

Also, don't be shy about telling your participants that you'll be using their comments and feedback as part of growing your own business. For example, if you're writing a b

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ook and you need some more content for a certain section, hold a teleseminar on that topic and share with your teleseminar participants that they may be featured in the book if their comments, suggestions or examples ar

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e used. People will jump to sign up for your call!

3. Ask questions

At this point, you have an outline for the call itself, and now you've filled it in with more content with the answers to the questions that were sub

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

mitted when people registered.

The next step is to weave those questions and answers into the conversation on the call itself, and ask if there are MORE questions or comments around them. This will give you more in-dep

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

th and insightful information for your purposes, as well as be valuable to those on the call. This is when you really want to give the space and the time for your participants to talk (count 5 Mississippi's if you have

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

to to stop yourself from filling any silence while people are thinking).

Be sure to record the call so you can listen carefully to the conversation again and take notes about what you hear that your participants are lo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

oking for in terms of solutions to their problems.

4. Send a follow-up email

As soon as possible after the call, send a follow-up email thanking your attendees for their time and participation. Include notes from the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

call that you've cleaned up and converted to a neat PDF file for them as well for added value.

What you've done with this is type of 'Open House' teleSeminar is invited your attendees to ask you anything they want abou

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t your area of expertise. With the information you glean, you can easily tailor your next product around the things they most want, which equals a successful offering for you!

© 2007 Alicia M Forest and Client Abundanc

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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