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Would it surprise you to learn that the game of keywords advertising on Google does not reward you for the highest bids? (Source: Perry Marshall, Chris Carpenter, Bruce Berman, Google tutorials, other...). Right away, the question for us all becomes this: is it worth the money to bid on keyw

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ords to get to number one position?

Let's pause here and ask some totally different questions. We'll get back to this primal question, I promise. Here we go:

Who is your customer? What are they really interested in finding out that relates to your opp?
On your opportunity/s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

lash page content, what are the themes, context, content and words?

If you listed all those words or phrases, do they connect with your customer's interest or yours?

How high should your bid go on what seem to be the most vital keywords about your opp?

I won't get real

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

technical here, I've been through the torture of tech coaching on this, so I'll keep this really simple. Google rankings reward relevance. I call it context: if you are selling a real estate course, it is not relevant to link to paid surveys. It will also not help you to write the words "re

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

l estate" five hundred times in your content and bid $7.33 per click to get number one position. Besides, is your customer interested in "real estate" or are they looking for "Santa Monica bay condos?" Put yourself in their shoes...what are they looking for. Find words, verbs, phrases, that

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

relate to what they might search for. Consistent themes point to context. Google calls this relevance.

Relevance and context go hand in hand. When I finally got number one on Google for several important keywords, I realized that what I had accomplished had NOTHING to do w

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

th those keywords! This is important, read that again. What happened was I had captured a GROUP of keywords, all with reasonably modest bids, that ALSO were reflected, mentioned, used, or described WITHIN the target website AND in the link or links. That pumps you up the line...relevance (I

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

call it context) of words and ideas are complimenting the theme of your page with specific words mentioned ON the page you are advertising. To prove this, I compared high bids (some were three times mine) on my top 3 keywords. I maintained number one position even though I was outbid...why?

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Because the context of my site related to the ad, related to the link, related to the words bid, related to the words ON the actual site.

This brings us to the list I mentioned above. I found out some of my list of keywords had nothing to do with my customers' interest. How do you know? Ea

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

sy...after some days you'll look at the keywords tab in Google Adwords and see if they got any clicks, or any impressions. If both columns are zero...you have a dead keyword. Get rid of it until you modify your campaign to folks that might relate to those words. Trim it down. Keep it simpl

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

. I ended up with 43 keywords, of those less than a dozen are probably even worth my time.

Last bullet point above is about how high to go on the bids? You will have brutal competition with others for your chosen opportunity as it relates to keywords. Count on it. I was outbid nearly ever

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

day! But, your advantage is to locate the COMBINATION of keywords that can ALL be found somewhere on your site AND on the link(s) or with complimentary context to your primary site. To answer the question is both simple and subtle: net profit equals payout/sale/commission resulting from a C

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

NVERTED sale minus the total costs of that campaign and related overhead/subscription costs of your opp.

Balance that against the high bids and it boils down to guesswork: do I bump my bid on "Santa Monica" up 25 cents to $1.75 per click when my competitor pays $5.76? You won't know until yo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

u try. The next bidder up may be at $1.85 and you could end up being second or third on Google even staying at $1.75. My point is this...do NOT go for the HIGHEST bid when it gets so crazy you end up swallowing you ad budget. Focus instead on a reasonable guess (Google will red tag your bid

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to show if you need to bump it up to even be considered), track the clicks and impressions, and make modest adjustments before competing with the desperate opp owner who pays over $10 per click on ONE keyword...that doesn't make sense unless you either have a large payout or generous conversi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n levels.

For my money, I go back to point one. What do my customers want? I am not going to SELL them with a keyword. I will reach them with a COMBINATION of phrases, goals, ideas, specific features if that matches their search. You know that...so quit throwing money at Google, and do yo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r research first! That includes a very objective look at your opp website concepts, context, and words. Best wishes!

For more details, I will answer sincere inquiries: Lance@yourturntoprosper.com Thanks for reading!

Lance Bis

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

choff - Colorado USA (representing Free1up, EDC Gold, Affiliate programs, more)

P.S. After looking carefully at over 300 opportunities, I found about twelve that make sense. Of those twelve, the shining star with GREAT promise and unprecedented value (it works for any opp, or for itself) is

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

learly FREE1UP. Free signup, trial period with active website and backoffice, and very modest upgrade($100 -one-time pass up training sale of only $50 = residuals), no monthly recurring costs, and over 10 other vitally-

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

mportant features like dedicated server. High on Alexa reports, this is the opp to watch. Ignore the pass up critics, this one is worth it and affordable!

SPLASH PAGE: WELCOME OPPORTUNITY PAGE- FREE1UP

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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