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Clients often look to us at elf design to provide them with ideas about what belongs on a simple home page. In response, we often direct them to several home page

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s that we have designed in the past, as well as some other samples, to help guide them and to begin our conversation about what to include on their home page.

A

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ome page has three basic functions:

• To introduce the site's navigation, the basic links a user will click on to reach the pages in your site. These sh

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

uld stay consistent throughout the site.
• To be a "landing page", or the first page that appears when first time visitors visit! It's important to include

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

few basic sentences about who you are and what you do, so that they can see at a glance if they are in the right place.
• To allow frequent visitors to fin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

out what's new on your site and in your business. If you have sections on your site that you update regularly (like articles or a portfolio), or if your business

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

adds a new product or service, these updates should be featured on your site's main page. This makes it easy return visitors to learn about your new features.

He

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e are some examples of different home pages that demonstrate several approaches to home page design here:

www.thomasdugan.com: A good basic home page for a broch

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

re website. The content of this website does not change often, so an "Updates" section is not necessary. This site is intended for new visitors and new business.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

www.copykat.net/main.htm: Another basic home page-this page follows more of a "linking" model. This home page provides ways for you to delve deep into the site.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ww.pilatesfamily.com: This home page offers some information about Pilates, the way that this particular business approaches teaching Pilates, and further extends

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the company's brand with a watermark of the logo.

www.fabulousentertainment.net: This site's home page explains the different categories of musicians and enterta

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nment support that they represent. This is a great approach for a site where navigation links are nontraditional.

www.reillygrouptravel.com: This home page offer

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

a basic description of services for first-time visitors, along with information about current travel programs that are being offered along the left-hand site. Th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

current travel section is updated each season with new tour options.

www.menlodesigns.com: This home page, for a custom-built furniture company, is mainly a "di

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

play" model home page.

www.leadersearch.com: This home page highlights the 3 main service areas that this coaching company concentrates on. If you have multiple

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

arget audiences or offer several types of services, this is a good home page model.

www.bettytill.com: This is an example of a "long copy" home page. Recent data

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

suggests that longer copy may be more successful in converting prospects to sales than shorter copy - so this may be worth experimenting with!

These basic home p

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ge types are examples of the choices that you have when designing your home page-each business's home page should be a unique reflection of your brand and busines

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

objectives. We're happy to talk with you about designing a better home page for your business, or designing a whole new website. Contact us and start the process

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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