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Digg It - Make Some Sales Online
If you are selling online you are opening your sales to a much larger group than you would normally sell to. This means that you can target more effectively your consumer and narrow the selection of benefits that you are offering the target customer. So increasing considerably your chances of a sale.
Know your customer
[Point one]
If your business is selling th
Know your customer
[Point one]
If your business is selling th
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
en you will know your customers well. However for successful online selling you must narrow this perspective and choose a particular segment to target.
Consider how you can segment and divide your target web customers. For example you may be able to do it by age or by geographic region or both. Remember on the web you must start by selling to a specific targeted
Consider how you can segment and divide your target web customers. For example you may be able to do it by age or by geographic region or both. Remember on the web you must start by selling to a specific targeted
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
audience, so here we are not talking about all your customers, just those you wish to reach over the web.
As an example supposing you are a shoe retailer and wish to expand online sales. Realising that younger customers are more likely to buy online you target them. This then leads to your opening page the home page displaying the latest trainers and your adver
As an example supposing you are a shoe retailer and wish to expand online sales. Realising that younger customers are more likely to buy online you target them. This then leads to your opening page the home page displaying the latest trainers and your adver
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
tising strategy maybe incorporating some online game retailers. So your typical brick and mortar customer may well be a middle aged person, but your targeted online customer maybe teenagers.
Know your product
[Point two]
You must know what benefits your product offers to your target customers. List the benefits and then list them in order of importance. Remove
Know your product
[Point two]
You must know what benefits your product offers to your target customers. List the benefits and then list them in order of importance. Remove
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
any contradictory benefits. If yoiu are selling the cheapest then don't compare it with the most expensive as this will plant doubt in your customers mind. Make sure you are selling one thing only and now you are clear about the benefits you are ready for your web pages.
[Point three]
Target your products for web sales that are most suitable for this. Differen
[Point three]
Target your products for web sales that are most suitable for this. Differen
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
t products may sell online than in your local sales. Consider factors other than simply the despatch cost and remember the target audience as discussed above. There is no point in trying putting children's shoes on the home page because they are the lightest, when you have decided that the targeted audience that you are advertising to is teenagers.
Web pages
[Po
Web pages
[Po
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
int four]
Have a page for each benefit and additional pages for other things that you wish to achieve. For example a page to collect email addresses. Make sure that each page does one thing only.
The theme of simplicity rings through this document. Make sure that your customer is never confused. That you are never more than one click away from the home page. Na
Have a page for each benefit and additional pages for other things that you wish to achieve. For example a page to collect email addresses. Make sure that each page does one thing only.
The theme of simplicity rings through this document. Make sure that your customer is never confused. That you are never more than one click away from the home page. Na
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
igation sytems or buttons should be clear and easy to use and at the very most have two naviagtion systems. (Navigation systems are the buttons you click to get from page to page on a web site).
Reduce distracting areas on each page. For example do not have fancy peripheral graphics and flashing images. This may simply distract from the main purpose of your page
Reduce distracting areas on each page. For example do not have fancy peripheral graphics and flashing images. This may simply distract from the main purpose of your page
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
.
[Point five]
Remember each page has a specific purpose, usually to highlight a particular product benefit. Try to get products on the front page rather than fancy graphics and at all cost avoid graphic only entrance pages. Your home page text requires the most thought and is the most important text on your site. The first paragraph must capture interest and ex
[Point five]
Remember each page has a specific purpose, usually to highlight a particular product benefit. Try to get products on the front page rather than fancy graphics and at all cost avoid graphic only entrance pages. Your home page text requires the most thought and is the most important text on your site. The first paragraph must capture interest and ex
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
plain clearly the benefits of your product in order to keep the attention of the fickle viewer. When browsing viewers may have more than one window open and if they lose interest they will simply click away.
Products
[Point six]
You knew we would get there in the end. The customer must be able to see what they are buying clearly, so make sure your pictures are
Products
[Point six]
You knew we would get there in the end. The customer must be able to see what they are buying clearly, so make sure your pictures are
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
not just good but great. Make sure you have pictures of all your products and that they are professional and well presented. To persuade a customer to part with their hard earned cash you must present the product clearly.
Split your products into segments and think of the benefits they offer. Peripherals of interest to two segments can be included twice. Special
Split your products into segments and think of the benefits they offer. Peripherals of interest to two segments can be included twice. Special
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
offers can remain in all sections or can be targeted to the specific section they are displayed in.
If you really can't get your products on your front page, good product pictures must be viewed as soon as you click into the product section, which as we already know is one click from the home page.
[Point seven]
Once the products appear they must be well di
If you really can't get your products on your front page, good product pictures must be viewed as soon as you click into the product section, which as we already know is one click from the home page.
[Point seven]
Once the products appear they must be well di
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
splayed and the pictures must expand if clicked on. The more expensive the product the more pictures and even video may be required. Imagine that you were parting with your money online. You would not just want reassurance that the product was good. But perfectly suited for your purpose.
Your Website
[Point eight]
Work with your website and let your website wor
Your Website
[Point eight]
Work with your website and let your website wor
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
k with you not against you. Just think how many times you have closed a website because it was so badly designed you couldn't find your way around it. I am constantly amazed by the number of times I have to use the site specific search engine to find a product or service that the company sells or in the case of one company three days ago I had to use the search
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
engine to find its primary, yes its main product! Not only was it not on the front page it was hidden in the site.
More commonly websites are simply ignored. They are perfect when they are launched. But when a customer views the site two years later they see old adverts and pictures of products that have now been modified. Viewers are experienced now and pi
More commonly websites are simply ignored. They are perfect when they are launched. But when a customer views the site two years later they see old adverts and pictures of products that have now been modified. Viewers are experienced now and pi
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ck up on any lack of care immediately and worse they assume that this applies to all areas of your business. If you are featuring last years models on your website then they will put you down as last years company. You would be better without a website.
[Point nine]
The fact that are your most powerful and fantastic and invaluable source of marketing information
[Point nine]
The fact that are your most powerful and fantastic and invaluable source of marketing information
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
about exactly what your customers want is available from your website is ignored by most businesses. Information on what key words customers are using to find your site is quite simply the most important information you can have for highlighting marketing trends. For example if your website is organised into pages that are organised by product type. Your statis
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ics can tell you which pages are the most popular and which pages are ignored. This information is now the heart of your business and once you get used to working with it you can introduce it onto pages with the products that you most want information on. You also of course introduce onto the front page products that customers spend the most time on. You also of c
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ourse check the information on pages that customers leave your site from without purchasing a product.
[Point ten]
You can collect contact information from many of your key customers simply by offering them a free download, prizes for completing a survey, better rates, more information. Simply as soon as they log into your website you can gain their email a
[Point ten]
You can collect contact information from many of your key customers simply by offering them a free download, prizes for completing a survey, better rates, more information. Simply as soon as they log into your website you can gain their email a
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ddress. As soon as you have a mailing list you can mail customers that are actually customers, not just people who you would like to be customers and achieve response rates in excess of 10% from your mailings.
Not only that you if you offer targeted offers of interest to your customers you can bring them back to your site before they buy from your competitors
Not only that you if you offer targeted offers of interest to your customers you can bring them back to your site before they buy from your competitors
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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