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A lot of people have been commenting lately on Google Slap 3 – the latest change in the ad-serving al

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

gorithm at Google Adwords. Although Google Slap 3 is now behind us all, for some internet marketers i

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

left painful wounds that haven't yet been healed. Google recently announced "Google Slap Three" -- a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

upcoming change in their "Quality Score" algorithm used to evaluate keywords, ads and landing pages.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

If you're fairly new to Internet Marketing you're probably wondering "What is the Google Slap. Unlike

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the first two slaps in July and November 2006, Google is being more transparent -- displaying the exa

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t Quality Score for each keyword in a list -- but also more strict.

Google

Google is all about rele

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

vancy and is constantly changing the way it retrieves results in the search engine. Google will lower

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the minimum required bid. Google expects to see multiple pages with good, keyword-rich content that k

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

eps visitors there and ensures they don't reach for the "back" button right away. Google is actually

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

etting human reviewers to have a look around sites (presumably they have to be high ranking sites or

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hy would they bother) and rate them on the basis of whether the visitor is actually getting the infor

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ation they were searching for.

Google wants to display the most relevant ads to users – under the pr

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

mise that if you have a good experience clicking on an ad, you’re more likely to click another ad in

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

the future – making Google more money. Google will spider your page, and report back to you about wha

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

it thinks your page is about. Google wants to display the most relevant ads to users – under the pre

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ise that if you have a good experience clicking on an ad, you’re more likely to click another ad in t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e future – making Google more money. If a visitor hits your landing page but can't get around a site

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nd find content without signing up or opting in, then neither can Google. So over-deliver to your vis

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tors with a surplus of relevant information, and you'll stay active on Google for a long time to come

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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