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First let me state that both are more effective than simple sending someone to the home page of your website. However, you can gain much greater benefits

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

from a niche focused website.

Let me explain.

A landing page can be set up to be optimized for a small set of keyword phrases. It can also be effectiv

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e and a good approach if running a pay per click advertising campaign. However, consider the advantages of setting up a full niche focused website instea

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

d or as an extension of a simple landing page.

Here is the short list of key advantages and/or benefits:

A niche site can ultimately become an authorit

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

website. If can in itself achieve position and high page rank. You can use this high position and page rank to the benefit of other pages or other websi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tes.

A niche site can help to achieve a higher conversion rate. What to you want your website to do? Make the phone ring? Have someone fill out a subscr

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

iption form? Place an order? The more authoritative your website is the more you will be able to convince people of your call to action.

A niche website

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

can have a Contact Us form, it can have multiple subscription forms, it can contain links to PDF content and additional pages for even more content that

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

can be linked to if the visitor so desires. A major job of the search engines is to define websites with specific content on a niche topic. If you have s

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

pecific content and more content then you will be helping to improve the ranking position of your website. The website will be making it easy for the sea

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rch engine to understand what it is all about. The website will be rewarded with a higher position.

A niche website talks specifically to the niche targ

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

et market. Consider the situation where you have a product or service that can (and should) be marketing to multiple different end-user markets. How woul

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

you do this? You should as a minimum create separate landing pages for each niche market. However, you could do even more with a niche focused website.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Your website visitors will feel much more comfortable being on a niche website rather than on a landing page. Some people that I know have even expressed

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to me how they feel uncomfortable when they realize that they have landed on a landing page.

A niche website can dominate a topic. A landing page will

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

be hard pressed to do this. By the way I think it is worth mentioning that the traditional approach to use a single website to address all market niches

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nd hope for high conversion rates is not the most effective approach.

A niche fo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

cused website can be set up at a different domain with a different IP address. This is an approach that prevents a search engine from penali

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

zing a website and having a website drop in ranking position when the opposite was desired.

As you look at the options to dominate a niche consider the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

benefits of a niche focused website instead of a simple landing page

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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