Digg It - Internet and Businesses Online

In the last few months community websites or blogs became increasingly popular. Everyone wa

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nted to share his or her thoughts or experiences with the world by posting blogs, comments,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

pictures or even videos. The best known websites are such as YouTube, MySpace or Flickr.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ue to the high attention those pages get, companies got the idea to use them as a part of t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

heir online marketing mix. They post news articles linking back to their website or even su

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

mit short ad movies on YouTube.

To make it easier to integrate a website in these Social M

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

edia services, it needs to be optimised (Social Media Optimisation = SMO), which includes t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e offer of RSS-feeds or the integration of flickr-galleries or YouTube videos. The result o

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

f those marketing strategies is to achieve a higher brand visibility and to increase the tr

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ffic on your website. However the kind of users who will click on your website might not ne

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

cessarily be 100 percent the right target group. SMO on its own is not enough to raise your

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

business to the next level - but combined with other classic marketing activities, SEO and

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

or Pay Per Click campaigns you will soon be able to see the rewards of your work.

Read you

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r Do's & Don'ts list to ensure that your SMO campaign will be successful:

Do's

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ticipate in the community and build a good reputation

Build friendships within the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

community

Spread outlinks ; people might link back

Choose the right time of

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the day to submit your article; it is said that mid-day during the week is the best time

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

i>

Don'ts

Don't publish biased information
Don't cheat by buying vot

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s; in the long term it won't work and you will loose credibility and your reputation

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

i>Don't break any rules in the community

Don't publish irrelevant content

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/64466/diggit-Social-Media--A-New-Marketing-Hot-Spot.html">Social Media - A New Marketing Hot Spot?</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/64466/diggit-Social-Media--A-New-Marketing-Hot-Spot.html]Social Media - A New Marketing Hot Spot?[/url]

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