Digg It
#1 in Business Subscribe Email Print

You are here: Home > Internet and Businesses Online > Internet Marketing > Has Your Website Been Google Slapped?

Tags

  • websiteweb
  • servers
  • biological
  • combination products
  • cache index

  • Links

  • Why are People Buying Seal Beach Real Estate?
  • The MLM System
  • 188+ Step Hero's Journey (Monomyth) - Screenplay Secrets
  • Digg It - Has Your Website Been Google Slapped?

    Getting to the top of the search engines has never been easy and the bad news is that it has gotten even harder, especially if you are trying to peak Mt. Google

    Recently, with respect to information quality, Google raised the bar even higher with another algorithm tweak that effectively reshuffled (and in some cases evaporated) page rank across thousands of we
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    b pages.

    Thus if your website's PR (or that of its inner pages) recently stole quietly away in the middle of the night with nary a goodbye take consolation in the knowledge that you are not alone; this calamity has befallen countless others.

    The latest Google algorithm tweak/update has been pretty widespread and non-discriminatory in nature, targeting both ne
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    w sites and well established veteran sites too.

    In the good ole days it used to be that a gray page-rank bar was indicative of a website/web page that had been banned from the Google index but that seems to no longer be the case. Lately it would appear that being grayed-out merely reflects a webpage/website that is under probation (of course in certain cases a
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    gray PR band could actually reflect a banned website/web page).

    So what does this all really mean?

    Google Web Paradise

    Understanding Google's goals and objectives is fundamental to search-engine optimizing your website effectively and correctly within their guidelines. The first thing you need to appreciate is that online search is a business. Google
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    is Top Dog in the search engine business for two very simple reasons:

    1. Google returns the most accurate results for any given search query.

    2. Of all the search engines, Google has the fastest retrieval rate for almost all queries.

    Being number one for both the above listed parameters obviously has major advantages; it ensures that more people flock to u
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    e your search engine and, as has been proven time and time again, where the crowds gather the advertisers hover not far behind.

    Advertisers want to get the best bang for their buck so they will naturally tend to spend their dollars where they can get the greatest percentage of targeted and relevant eyeballs; which means advertising on the major search engines
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    (of which surprise, surprise) Google is the leader!

    Google's domination of online search is a tangential derivation of the saying "The Richer Get Richer," because as Google gets better and leaves the other search engines floundering in their dust, more and more people (and advertisers) will naturally tend to gravitate to them!

    The New SEO Horizon

    The
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    first thing that should be understood is that the debate about the existence of the Google Sandbox has been laid to rest once and for all. It exists and has become even more expansive as well as having gotten more rigid!

    As of January 2005, Google had over 100,000 servers with which to store data in its cache index. The cache index is where Google stores a cop
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    of every page that the googlebot crawls on the internet.

    Those web pages that eventually make it into the Google Primary Index (the index that displays the resulting listings in response to a query) are the pages that have been evaluated as most relevant and qualified for that particular query.

    Web pages or websites that Google evaluates to be comprised of l
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    argely duplicate material that is already in its index are relegated to the supplemental index (the backburner). The supplemental index contains web pages and/or websites that Google considers, for all intents and purposes, to be irrelevant.

    In other words you do not want your website to end up in the supplemental index because nobody will ever get to see it!
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    In 2006 Google suffered a very major server-overload crisis. Since then they have acquired several more servers, but this new algorithm tweak/update tends to suggest that they are leaning much more towards the principle of efficiency-and-quality versus volume-and-quantity.

    In essence it appears that Google is adopting an approach geared towards maximizing eff
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    iciency of storage and organization of data. This by its very nature means restricting the amount of content that gets crawled, cached and eventually indexed (i.e., saves server space) as opposed to trying to accommodate every single piece of data that is drifting across the internet.

    This certainly may go some distance explaining the zeal and passion with whi
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    ch they executed operation "gray band" that affected thousands of websites and web pages.

    Recovering From Being G-Slapped

    If your website/web pages have recently been demoted (loss of page rank) or now shamefully display a grayed-out PR bar where once a shimmering green existed, then your website has indeed been Google slapped!

    So where do you go from
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    there?

    There's a saying that states "understanding the nature of the beast is the first step in divining its true intent" (which is just a fancy way of saying: if you know what makes something tick then you'll be better able to predict its future actions."

    Keeping that in mind, it is possible to deduce the following aspects from the May 2007 Google update:

    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    1. A gray PR band will be the norm for all new websites and web pages; in other words think "probation period." The length of time the PR bar remains grayed-out for any particular website/web page is dependent upon a number of factors which include:

    a) How unique the content on a web page is. Pages that boast highly original and unique content will tend to be
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    released from the gray zone quicker.

    b) A web page that has a lot of unique traffic will have a shorter probation period (note that the origin of that traffic is something the search engines factor in to rule out sneaky play by individuals attempting to game the search engines).

    c) Links! Links! Links! Yes, when it comes to SEO it is impossible to ignore the
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    link factor. A page that "naturally" acquires a good number of topically related links will experience a shorter probation period.

    d) Greater link activity will increase the importance of the destination page whereby such a web page will tend to attain higher PR quicker. This makes sense because a hyperactive links denotes popularity (websites that are popular
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    are so because people find them useful).

    e) The amount of time people spend on your site is also an important parameter that the search engines take into account. People tend to spend more time on websites that they find useful and the search engines can determine that fact through the use of sophisticated tracking scripts.

    Bottom line: It is becoming incre
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    singly difficult to game the search engines (the use of blackhat techniques) as their algorithms get smarter and more sophisticated.

    The May 2007 Google update amply illustrates that Google is aggressively gunning for its vision of Web Paradise which by necessity means smacking down hard on websites that offer little useful function to that vision!

    Simply put
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    , if you wish your website to advance up the SERPs you need to make it user oriented. Visitor use and appreciation of a website appears to be the single strongest factor in determining that website's eventual position on the SERPs in Google's brave new Web Paradise!

    Internet Marketing Online

    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

    HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.diggit.org.ua/article/64469/diggit-Has-Your-Website-Been-Google-Slapped.html">Has Your Website Been Google Slapped?</a>

    BB link (for phorums):
    [url=http://www.diggit.org.ua/article/64469/diggit-Has-Your-Website-Been-Google-Slapped.html]Has Your Website Been Google Slapped?[/url]

    Related Articles:

    Marketing: Your Brand Is About More Than Just Good Looks

    Building A Solid Fundraising Team - Part Two

    Mastermind Management: Visualize Success

    Bookmark it: del.icio.us digg.com reddit.com netvouz.com google.com yahoo.com technorati.com furl.net bloglines.com socialdust.com ma.gnolia.com newsvine.com slashdot.org simpy.com shadows.com blinklist.com