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Newsletters are valuable marketing tools. They reinforce brand awareness and recall; they give out the impression that you are

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

an expert in your specific field; they lead to increased traffic to your site; they help optimize your website; and they create a continuous link b

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

etween a service or product provider and a highly interested customer.

Reinforcing Brand Awareness and Recall

Newsletters reinfo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rce brand awareness and recall. Every time your mailing list receives a copy of your newsletter, he or she will be reminded of your company,s exis

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ence and specialization. Studies usually show that people usually cannot recall whatever ad they have read just a minute ago. They will only begi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

n remembering it after they have seen it around nine or ten times.

Newsletters provide the medium by which prospects will be constantly and regula

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rly reminded of your business. Brand consciousness and recall are therefore assured.

Building Credibility and Trust

Newsletters

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

definitely help convince prospective customers that you are an expert. First of all, your newsletters will have information that can help your rea

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ders. They are also full of expert articles that will show you have intimate knowledge of the topics under discussion.

Newsletters also make you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

seem trustworthy to your readers because you are doing them a service by providing them with a steady supply of practical and usable information.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

he thought that will be predominant on your readers, minds is, since you are helping them for free, you can be trusted not to lead them off the wro

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ng path when they,re paying you money.

Increasing Traffic to Your Site

Your newsletters will become a convenient way through whi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ch you can let your subscribers know about any changes in service, any updates and any promotional offers that you may have. These will lead your

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

readers to check your site for more details or to participate in your promotional offers.

Optimizing Your Site

Newsletters ar

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

usually emailed. However, usual practice also dictates that newsletters are kept in the site for reference purposes. This accumulation of newsle

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

tters will eventually turn your site to a very large repository of information on your field of specialization. This will increase keyword and rel

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ated keyword densities and your site,s relevance in your niche category will begin to rise.

Creating a Continuous Link

Newslette

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s provide a convenient link between you and your target audience. Your audience,s interest on your specialization may be fleeting. However, if yo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

u take advantage of the temporary interest and get them to subscribe to your newsletter, you are establishing a permanent (or nearly permanent) lin

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

k between you and this potential consumer. The next time he or she becomes interested in your type of service, he or she will turn to your company

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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