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10) There is even hotel information there, just touched upon. But unfortunately the au

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

thor says the information will be provided only AFTER we register. What a letdown...

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

That's one obvious negative of this site. I would never hold back such crucial informa

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tion from the reader especially for those who would be travelling from far away locati

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ons to attend this event.

Actually, I would even include information on how to travel

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

to the exact location of the training workshop for those out-of-town travelers. Whenev

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

er possible, make it easy for people to join you, visit you, so that they will also "b

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

uy you."

The way it is done now, a lot of readers might be wondering "well, I think I

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

can afford this workshop but New York City is a very expensive place and I don't know

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

if I can afford a hotel in Midtown West Manhattan!"

If I were the owner of this micr

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

site, I'd immediately change that "we'll share the info if you register" teaser with c

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

lear information on hotels and prices, or, remove that section altogether in order not

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to create any unnecessary question marks in the readers' minds. Anything that would m

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ake a reader hesitate would also drop the conversion rate.

Overall, a pretty good exa

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

mple of what a microsite should look like, with much to learn and emulate.

Last but n

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t least -- check out the PS, which a MUST for any successful direct mail letter.

Did

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

you know that most people simply scroll down to the bottom of sites like this and read

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

the Post Script FIRST?

(NOTE: Please visit http://write-design-sell.blogspot.com/200

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

7/05/good-microsite.html for the screenshots accompanying this article. Thanks. Uğ

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

;ur)

Do not hesitate to repeat your best offer and best benefits in the PS once again

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/64496/diggit-Web-Marketing--What-a-Good-Microsite-Should-Look-Like-Part-3-of-3.html">Web Marketing - What a Good Microsite Should Look Like? Part 3 of 3</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/64496/diggit-Web-Marketing--What-a-Good-Microsite-Should-Look-Like-Part-3-of-3.html]Web Marketing - What a Good Microsite Should Look Like? Part 3 of 3[/url]

Not taking full advantage of talking to customers via e-mail is bad business! E-mail communication sometimes gets a bad rap, but small retail businesses can personalize the process and turn it to their advantage.

After launching an attractive and informative website on a niche market, achieving quality traffic becomes your next target. Most of the business analysts and experts find traffic conversion more important than the traffic itself. Certainly, you need traffic as it makes your online business a complete success. There will be no potential buyers to convert to sales unless you get the desired traffic.

If you’ve been thinking about trying out PPC engines but are confused about the different models available and the costs involved, this article will shed some light. I will also explain the newly launched PPC products offered by Yahoo! Search Marketing (formerly operating under the Overture brand).

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Digg It - Web Marketing - What a Good Microsite Should Look Like? Part 3 of 3

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