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Online, your credibility is huge. I learned a big lesson today. For t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

he first time ever, I mailed an email and got hate mail – but it was ni

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ce hate mail. It was, I cannot believe you endorse this product, I tru

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

sted you more than that, the email goes against what you have been teac

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ing us.

So the first thing I did was I sent out an email to apologize.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

I learned a serious lesson today – only deal with people online whom

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

you really trust. Only send emails to your email list that are congrue

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t with everything you represent online. Only send emails to your list

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

if you genuinely support the product – not just because it is an easy e

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

mail to send.

So I say that your credibility online is huge – I have w

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rked hard to create respect among my list members – and just one email

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

has threatened to change my credibility online.

So how do you maintain

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

credibility online?

1) Your word must always be solid. You must onl

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ine represent things and people who are congruent with your own values.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

2) Whatever you say or write must line up with everything else you sa

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

y and write. Be careful with your name – be careful with whom you asso

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ciate.

3) You really must take the time to fix mistakes when they hap

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

en. If you are wrong, apologize. Just do it – your subscribers, other

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s who know you, will appreciate it – and reward you for it.

In short,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

do the right thing online – and be consistent – and be true to yourself

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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