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During my experience, I've always felt that marketing promotions were applied but seldom

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

very well.

In my honest opinion - and I always like to inform my clients this - market

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ng promotions should only be done for special purposes. Guerrilla marketing can work won

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ers depending on the product you're selling, but the marketing promotion must meet ones

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

needs. Just going out into a public square and holding a contest or giving away a produc

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

will not generate any business for you at all. You need to think "outside the box" and

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ost important of all, strategically.

One of my all time favorite venues to offer market

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ing promotions is at nightclubs and pubs. When people are drinking alcohol, they will tr

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

their hardest to win anything. Whether you are giving away shot glasses, food, drink mi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ers, or just T-shirts, people will get excited about your marketing promotion. If they g

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t to come home with a souvenir for their efforts, they will forever associate it with th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e fun of going out drinking with friends. This is what successful marketing promotions a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

m to do – create those kinds of positive associations around your product or brand name.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Warm sunny days are also superb instances for marketing promotions. If you are willing

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to spend a few hundred dollars handing out free drinks in a high traffic thoroughfare, p

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ople will love you. Even if you are giving out something that doesn't strictly go along

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ith the weather – such as a salty or sweet snack – people will still be grateful as long

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

as they get some water with it. If you can get someone's attention at an unguarded mome

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t, you can gain their brand of loyalty before they realize what hit them. This is what m

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

king a success from marketing promotions is all about. Leave the brand-name pens at home

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Customer Service is the big topic of discussion wherever you go!! It’s all about customer service and how you are treated in the business world.

1. Sell more back end products to your existing customer base. You already created rapport, trust and proved your credibility to them. 2. Make it a practice to up sell to new and existing customers....

I recently had an individual who asked me to give him a detailed critique of his resume. In doing so, I found myself giving him the most important rules for writing a good resume. You might want to use this same technique to review your own resume.

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