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  • Digg It - Website Promotion - Plan, Organize and Implement

    Once you have successfully designed and developed a brand new website, now is the time to promote the URL; let the world know about your products, or services, or the message, or the information - that you want to communicate to your visitors. Without well-planned and organized promotion it is hard to get any traffi
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    c to your web pages, at the most you can expect few occasional visitor, who have been directed to your website, either by a Search Engine in the form of a rather unpopular keyword search or by your friends, and that is the most tragic fate of any website. A site without visitor is just like a garden without flowers
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    - traffic is the beauty, the battery and the life force of the website, which you have developed with utmost care and attention.

    The process starts with planning and considering the fact that you are the owner of a niche website and mostly rely on free sources of getting traffic, let me mention once more the availa
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    le free advertising resources.

    Free Directory Submission:

    Editors of the leading web directories are always keen to add quality websites to their database. If your website qualifies, you are sure to be included in their index. These web directories are good source of traffic - both through search engines and the v
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    isitors who search those directories for information.

    Article Writing:

    Many website publishers, newsletter editors or Ezine publishers are looking for quality articles; so if you can write good articles relevant to your website theme then submit them to different Websites offering ‘FREE Article Submission Services
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    - you are sure to get a massive exposure.

    Link Exchange:

    Link Exchange, particularly with relevant website and keeping a certain limit, is a good source of getting traffic.

    Free For All (FFA) pages and Free Classified Advertisement sites:

    Not quite sure how much effective these services are, still FFA and Free
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    Classified sites may send some traffic.

    Newsletters and Email Campaign:

    Sending newsletters to opt-in subscribers is a good traffic building source; you can expect a 10%+ returns, if targeted effectively.

    Press-release:

    Try to grab the opportunity of FREE Press-release services; this is very effective - but it m
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ust not be exaggerated, rather narrative, just like a reporter does. If it works, hits to your website will simply bounce up on the date of release.

    Taking part in different community, or social networking sites - like MySpace is obviously going to yield in the long run.

    Now, since we have seen different available
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    resources of getting traffic, let us plan for a campaign. While planning for a campaign, you need to figure out how many visitors per week, or per month do you want to reach? This is extremely important. Do not set an over-ambitious target; you may not have enough resources to meet such challenging targets. The brea
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    k-even point must be the basis of your calculation.

    Once, you have fixed up your market reach now, think how to reach to the target people. Ask yourself these questions to complete the plan:

    How many directory submissions should I consider to get the targeted number of visitors?

    How many articles to write to get
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    he targeted number of visitors?

    How many link-exchange to consider for getting the targeted number of visitors?

    How many FFA pages or classified ad submission should I consider to get the targeted number of visitors?

    How many newsletters to send and the number of target opt-in recipients to get the targeted numbe
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    r of visitors.

    How often should I consider a press release to get the targeted number of visitors?

    How much time should I invest in social networking sites to get the targeted number of visitors?

    Answer each of these questions carefully, and make a free traffic-building plan. Do not rely on only single source-poi
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    nt, but distribute it evenly among all the available options. So, traffic resources planning for your campaign is now complete.

    After preliminary planning has been done, review it once more for necessary modifications. Now think of how to organize your work, set a time frame to finish the target campaign as a whole
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    but instead of trying to finish the entire campaign overnight, break it into different convenient smaller parts - and finish each smaller part as per a pre-scheduled timetable. Depending upon your occupancy - it will definitely vary from person to person, but the target is to reach the magic figure in terms of perfo
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    rmance. In case you can afford some money, you can obviously depute reliable agencies to do the task for you, which will definitely reduce your workload.

    Now the third phase of our discussion, i.e., implementation, and the problem that many webmasters have faced is that things do not go on smoothly as they are expe
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ted to happen in the Internet; like a directory, where you have made a submission, may reject your link; or a directory might take longer than the time you have expected for inclusion; or even worse - you may have some other difficulties, which do not let you concentrate in the campaign for few days. Also while surf
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ing the Internet, you might be just going on passing your time idly without taking care of finishing the campaign. So, implementation is the toughest part of this campaign, and to really successfully implement your campaign, you need to monitor your activity each day - either take notes of the development in a diary
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    , or make a spreadsheet to log your daily activity. Absolute self-discipline is not only desired but also a must to implement a successful campaign.

    Review your performance over a period of time and adjust your schedule accordingly but stick to the basic plan.

    Since a website campaign calls for sustained hard work
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    so, instead of thinking of promotion, it is better to check the marketability of your website at the first instance; ask your friends - both online and off line - to review your website; submit sites to different forums and pay heed to the feedbacks. Once you are satisfied with the quality of your website, promotio
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    n is the only work left in-between you and your coveted success.

    In fine, it may not be wrong to say that there are many freely available resources to promote your website, but proper planning, organization, and more importantly exact implementation is very much needed to promote your brand new website successfully


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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