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Digg It - Internet Marketing for Small & Medium Enterprises
Here's a step by step guide on how to market your business over the Internet.
1) You need a website that works for you.
We all know that the first step to going online is getting your own website. But it's important to know what you want from your website. Think of your website as another veh
1) You need a website that works for you.
We all know that the first step to going online is getting your own website. But it's important to know what you want from your website. Think of your website as another veh
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
icle to generate revenue for you, and not just a pretty brochure.
Web design houses are a dime a dosen, and you can get freelancers who can design a website at very low costs.
But remember to ask yourself these questions before you part with your money: Can the proposed website help to improve ef
But remember to ask yourself these questions before you part with your money: Can the proposed website help to improve ef
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ficiency or relieve operational work?
What do I want my customers to do when they come to my website?
Does my website showcase my products or services accurately?
How simple will it be to update the website on my own?
If your potential web designer cannot guide you through this thought process, th
If your potential web designer cannot guide you through this thought process, th
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
en you should think twice before hiring him. Experienced web usability consultants will be able to help you and make recommendations based on your business model. They may cost little more but remember, your website is an investment. Invest correctly in the beginning and your website will bring more b
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
siness than you imagine.
2) You need to market your website online.
Now that your business exists on the web, the next step is to let people know of your existence. Only when people are aware of your website will they visit it, only when they visit your website will you be able to convert th
2) You need to market your website online.
Now that your business exists on the web, the next step is to let people know of your existence. Only when people are aware of your website will they visit it, only when they visit your website will you be able to convert th
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
em into customers. High visibility means high traffic, and more traffic means more potential customers.
There are many methods to market and promote your website. You may choose to market your URL (i.e. your website address e.g. www.webspider.sg) through traditional advertising such as print ads, fly
There are many methods to market and promote your website. You may choose to market your URL (i.e. your website address e.g. www.webspider.sg) through traditional advertising such as print ads, fly
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ers and in-store promotions. These are viable methods but they tend to be more costly. Here are some cost-effective online marketing methods to consider:
a) Advertising on search engines
Advertising on search engines is one of the most cost-effective methods that increases the visibility of y
a) Advertising on search engines
Advertising on search engines is one of the most cost-effective methods that increases the visibility of y
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ur website and generates more traffic. Advertisements on search engines appear when people search for a certain keyword that is related to your product/service and which you have targeted. These ads are usually at the top or on the right side of the page and labelled as 'sponsored links'.
These adver
These adver
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
tisements are cost-effective as you only have to pay for your ad each time someone clicks on it. To get started with this, you can approach a search engine marketing consultant to manage the whole advertising campaign for you. If you are Internet-savvy, you can actually try setting up and start a camp
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
aign on your own with Google.
Remember, you are free to set a daily/monthly budget that you are comfortable with. You can monitor the progress of your ads and measure your ROI before you decide to increase your budget.
b) Search Engine Optimization (SEO)
This marketing concept is similar to
Remember, you are free to set a daily/monthly budget that you are comfortable with. You can monitor the progress of your ads and measure your ROI before you decide to increase your budget.
b) Search Engine Optimization (SEO)
This marketing concept is similar to
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
advertising on search engines, but SEO involves the enhancement of the organic search engine ranking of your website. Organic rankings refer to search engine listings that cannot be paid for (unlike the sponsored listings), they are found on the left side of the page.
When your website is optimized f
When your website is optimized f
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
or search engines, it means that your website will be listed on the first few pages of the search engines when someone searches for a keyword related to your product or service.
Why is it important to have high rankings on search engines?
90% of all internet users use search engines to look for prod
Why is it important to have high rankings on search engines?
90% of all internet users use search engines to look for prod
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ucts and services and 88% of which do not look past the first three result pages on the search engines. Therefore, in order to capture the attention of your potential customer, your website needs to be listed on the first three pages of the search engines. Otherwise? They will find your competitors!
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
SEO is a laborious and tedious process of making your website search engine-friendly and building links. It's probably worth your while to outsource it to the experts. However, SEO usually involves a significant amount of investment. Once again, beware of vendors who charge way below the market rate,
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
nless you are certain of the results they can deliver. It could well be too cheap to be true.
WebSpider has come up with a payment scheme for SMEs that allows you to start at a very low cost and pay only when the traffic to your website increases.
WebSpider has come up with a payment scheme for SMEs that allows you to start at a very low cost and pay only when the traffic to your website increases.
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
3) Retain your potential customers through your website
Once new visitors arrive on your website, it is up to your website to retain them and hopefully, convert them into customers.
Does your website provide useful information?
Can visitors find the required information easily?
It is import
Once new visitors arrive on your website, it is up to your website to retain them and hopefully, convert them into customers.
Does your website provide useful information?
Can visitors find the required information easily?
It is import
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ant that visitors find useful information fast, as internet users tend to have a very short attention span. If they don't find what they are looking for, they leave, and an opportunity is missed. Sometimes, visitors may not immediately purchase a product on your website but if they found your website
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
seful, chances are, they will come back.
It is a good idea to have a option for visitors to register on your website for a newsletter or to join your mailing list. That way, you will be able to keep track of the prospects who visited your website. By keeping them in your mailing list and through regu
It is a good idea to have a option for visitors to register on your website for a newsletter or to join your mailing list. That way, you will be able to keep track of the prospects who visited your website. By keeping them in your mailing list and through regu
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
lar communication, you can establish a relationship with your prospects, thus making it a lot easier to convert your prospects into customers.
In conclusion, it is vital to view your website as an investment. It can be tool that can generate leads and acquire new customers without you lifting a finge
In conclusion, it is vital to view your website as an investment. It can be tool that can generate leads and acquire new customers without you lifting a finge
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
r. It also opens the opportunity of reaching out regionally and globally to new customers. Your website is of little value to you unless you market it well. Internet Marketing is cost-effective and measurable, so you are able to track where your dollars are going to in order to make informed decisions
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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