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In one word: do it better. And overdelivery does not mean just more. It means better. It means

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

giving people more than they expect.

On several of my download pages, in addition to the product

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

they bought from me, there are as many as five additional free gifts. They are not advertised, I

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

have not used them to sell my list…they are just there as something extra. That means a lot to pe

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ple. I don’t have to do it, but I do.

On my most popular opt in list, I tell people that I will

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

give them a free gift for opting in. I give them 2 or 3 on the first email alone, and then about

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

7 or 8 in the next 3 weeks. They asked for one free gift, and they get around 10 free gifts. A

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d that is without taking any additional action – they don’t have to buy anything to get that!

Th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t is overdelivery.

Another thing about overdelivery is that no matter how free something is, if

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t is worth nothing, it is not really free. Think about this…nothing you have is really free. Yo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

are getting their email and name in the exchange. And there is a very specific value to every n

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ame and email you collect. You should know what that number is, by the way.

So they are paying

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

or their free gift with their name and email address. So if you send them junk – you have cheate

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

them, you have stolen from them.

The point is driven home for me when someone sends me a jv req

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

est to promote some $10 or $7 ebook. They send me an evaluation copy so I can decide if I want t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

promote it for them. Almost everyone I have to turn down. Why do I say “Have to turn down”? B

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ecause there is less information in the $10 or $7 ebook than I have in my free ebooks! I wouldn’

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

give away a lot of the stuff people want to sell!

THAT, my friend, has to be your standard of q

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ality. You must over deliver, your free stuff must be worth money, the things you sell must be w

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rth more than you get for them, and you should even add value to that by using additional bonuses

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Today, there are many consulting firms which help companies incorporate the lean process into their manufacturing processes. The consultants lead, instruct, and jump-start companies in becoming lean in their manufacturing, product development, and supplier relation activities.

Motivation is a 'culture, rather than an activity - it's a slow-burn which enables you to achieve extraordinary things in yout business or organisation...

There are numerous eBay courses that are available on the Internet today. These books and courses are designed to help you become more successful on eBay. Unfortunately, not all of these courses are worth the money that you will pay for them.

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