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At its most basic level, an internet marketing business is no different from any other business. You really only need three things to be successful: a product, customers, and a way to market your products to your customers. Of course, these compone

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nts are a little different on the internet than they are in your community.

This article, Part 2 of 3 in the series, focuses on the second component of your internet marketing business: The Customer.

If you’ve chosen to follow the advice offered

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n the first article in this series, you’ve decided to become an affiliate promoting and selling other people’s digital information products. In that article, you learned that the details of the products you choose to market will depend on the desir

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

es and preferences of your customer.

In this article, we’ll explore ways to find the right kinds of customers and how to select products that will most appeal to them.

Choosing a Niche
Your next step in building your interne

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

marketing business is to choose a niche. You’re going to hear the word “niche” a lot—indeed, this form of internet marketing is often referred to as “niche marketing.” So what is a niche?

The simple answer is that the internet is really big. Ther

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e is a lot of information available, a lot of different products, and a lot of different people with very different interests. You simply can’t reach them all, and if you try, you’re not going to reach any of them.

You have to choose a very narrow

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

group of people with very narrow shared interests. You’ll build your business by selling carefully tailored products to those specific people, and by repeating this simple formula over and over again. This is your niche.

You want a niche that’s na

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rrow enough for you to really master, a niche narrow enough for you to dominate. You want to be the undisputed king or queen of your chosen niche.

So what’s a good niche? Is “fishermen” (fisherpeople? anglers?) a good niche? No—way too broad. It l

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

mps in commercial fishermen, ice fishermen, deep-sea fishermen, fly fishermen, and hundreds of other related activities. Okay, how about fly fishermen? Closer, but probably still too broad. Try to narrow it down even further, perhaps by geography.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

For example, you might choose “Minnesota fly fishermen” as your niche. This niche might include anglers living in Minnesota, as well as fishermen living elsewhere who are interested in Minnesota fly fishing.

Keyword Research

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

The best way to choose a niche is to brainstorm several ideas and then test them. The best way to test your niche ideas is by doing keyword research. There are lots of different ways you can spend a lot of time and a lot of money on keyword researc

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

h, but I’ll suggest a basic approach that you can use free.

The bottom line in niche marketing is that you want to find a large audience of potential customers with a very specific interest. And you’d like to have little or no competition for the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ttention (and credit cards) of these potential customers.

The way to figure out who they are is by following the tracks they leave with online search engines. And the way to follow these tracks is by doing keyword research.

One convenient and fre

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e tool you can use is the Overture keyword search tool by Pixelfast (http://www.pixelfast.com/overture). Overture is the search engine used by Yahoo! While its market share is m

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ch smaller than Google’s, this tool will work just fine for your keyword research.

You’re looking for keywords that lots of people are searching for but that aren’t turning up many search results. In other words, you want popular niches with littl

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e competition. The Pixelfast tool will help you with the first part of this equation.

Simply choose a keyword and type it into the field in the upper left-hand corner of the page. The tool will count how many searches were done for this keyword on

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Overture in the last month, as well as related keywords. You want to find very specific keywords with many thousands of searches.

Once you’ve got some promising candidates, Google them. If your keywords come up with more than 5,000 search results,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

cross them off your list. Too much competition: Chances are, your niche audience is already finding the products and information they want.

Repeat this process until you find those very specific keywords with a lot of searches and very few search

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

results. If you can find a group of related keywords that pass both of these tests, you’ve found a promising niche!

Now you know who your customer is. Go back to the ClickBank marketplace (see Part 1 of this series) and choose five products that w

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ill appeal to this niche. The final step is figuring out how to market these products to those potential customers. That’s the subject of the final article in this three part series—Internet Marketing Success: 3 Basic Components (Part 3: Marketing)

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Every businessman knows that the key to turning customers into raving fans is to give exceptional customer service, to provide not only for the customer's needs but for their every want and desire even before they know that they have a want or desire. What eludes many business owners is how to provide that level of customer service. Literally hundreds of books have been written and seminars sold on how to improve customer service. Experts have employees imagining everything from mailboxes to Caribbean beaches all in the hope of improving customer service.

Internet Marketing includes such things as pay per click (PPC), interactive advertising, search engine marketing (SEM), banner ads, email marketing and affiliate programs. Let us take some time to explain these terms for those that are unsure what it all means. In part 1 of this article we will look more closely at interactive advertising, SEM and banner ads.

Many people want to know how to get recognized and known within an organization. They want their boss and their co-workers to take notice of them. A couple of days ago I watched a Science Channel program about wolves and I saw connections that combined attributes at work with wolf instinct.

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