Digg It - Internet and Businesses Online

Once upon a time there was a "brilliant" marketing mind who came up with the following idea:

"Wouldn't it be great if I could advertise to all those people who log on to the Internet every single day, start up their web browser and have set their browser's home or start

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

page to a special Internet address, the address / URL of MY website? Of course, this will not attract many people, folks won't love it if I try to sell them, they need an incentive to view all the ads, so what if they get credit for viewing an ad? Yes, I think this is g

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

oing to work. I will start up a free service consisting of a group of advertisers where all members are credited just for viewing other members' ads and in exchange their ads are also shown on the network. My service is free to join so it will attract loads of members ev

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

n though they are all ADVERTISERS."

This brainchild was the birth of traffic exchanges aka startpage programs and since that time they have been springing up like mushrooms all over the net. Hardly a day goes by they don't suck in newbies like a Texas twister.

Why are

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

they so popular?

First and foremost, they are free to join and offer any aspiring or wannabe Internet marketer with no advertising budget an opportunity to promote their business or affiliate program for free. So why not give it a try.

You hopefully join the program, e

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ter the URL (link) of your affiliate program you'd like to be seen by other members, choose a unique user name that identifies you (unless it's automatically generated) and then you click "submit."

But are you aware that all other members of the traffic exchange have do

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ne the exact same thing? Yes, all these advertisers have the URLs for THEIR ad pages listed in the exchange, too. Welcome to the club! You are now in a "pool" of advertisers. Just think about it and breathe it in! You are not advertising to normal folks or real surfers,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

you are advertising to ADVERTISERS!

And 99% of them are from the "get rich quick brigade" trying to promote another person's affiliate program or "cookie cutter page," you know that nice looking and self-replicating page all affiliates are given as a "promotional tool"

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

after joining. Very unlikely that the affiliate program you belong to hasn't been seen yet by all other members unless it's brand new.

But you still believe you can make money on the net, so you keep trying and viewing other members' websites / affiliate pages in exchan

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ge for traffic. Traffic exchange rates vary, but typically you are required to view 2 exchange members' ads each for 30 seconds to receive 2 credits or 1 hit to your ad page. That's 60 seconds for just one hit or 1 hour of your life clicking for only 60 hits.

Soon you'l

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

realize you have to click your little heart away to get a single sale or sign-up for your affiliate program. So you listen to some self-proclaimed "startpage gurus" who tell you that you have to join a bunch of other traffic exchanges and use "turbo surf tools" like "ta

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

bbed browsing" to get the most out of your surfing efforts and reach as many potential customers as you can.

But the sales are still not pouring in. So you begin to apply some gurus' "startpage secrets" and set up nice little attention-grabbing "lead capture pages." You

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

already know it's virtually impossible to make a single sale on traffic exchanges so you go for your visitors' email address and offer a valuable freebie that meets the needs of advertisers.

Now you have a nice contact list and you think your prospects are far more lik

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ly to buy something if you build a "relationship." So you follow up and follow up, send them useful educational articles and a offer once in a while, and you know what? They are still reluctant to buy anything.

And that's no surprise. They are on your list just because

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

of your freebie. Nearly all traffic exchange members are FREE members, and the ONLY reason they joined is to show THEIR ads to YOU -- for FREE! They joined for free because they have no money to spend on advertising. And the pro / paid members (less than 1%) who can shel

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

l out money never see your page because they don't need to surf.

So, in a nutshell, here is what traffic exchanges aren't telling you:

* ALL members are ADVERTISERS.

* ALL members are looking at the ads of OTHER ADVERTISERS.

* ALL members are NOT INTERESTED in seeing

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

OTHER ADVERTISERS' ADS.

This is the brutal reality. All members are trying to sell you something even if they offer you something for free using the "soft sell approach." And did I mention that the majority are NOT webmasters? These folks are unable to create unique con

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tent or ad pages and do NOTHING to differentiate themselves from all the others trying to sell the same thing. Their favorite keyboard keys are CTRL-C and CTRL-V to copy and paste their affiliate / reseller link. So most members see the same ads over and over again.

I a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

sure all traffic exchanges wouldn't exist any longer if all members were required NOT to submit an affiliate link but a unique website. They simply had to close their gates because they wouldn't get enough members.

Please, do yourself a favour and STOP using traffic ex

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

changes. All you get in return is untargeted traffic. The only person that wins is the traffic exchange owner selling "guaranteed hits" packages to some poor souls. As you already know, these hits won't do much for your business but lots of frustration and disappointment

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you want more innovation in your organization, you need an experimental mindset. Read this article to learn how to create that mindset in your organization.

The world of innovation is interesting indeed. We see innovation in so many industries and market sectors, as it seems there is no end in sight to what possible futures lie ahead. Indeed one interesting new trend on the Internet is the Online Article Submission Websites. And a battle is brewing over

Should online article submission sites expand categories to serve all the possible web surfers coming in? Recently it has been discussed that the top articles in each category should appear on the pages along with each article, which is shown as web surfers surf into the online article submission site.

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