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…You finally admit you don’t know what you’re really doing. Mind you, that’s not a bad thing at all. It’s j

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ust that you realize that perhaps you aren’t knowledgeable in all areas of business. Don’t you have an acco

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

untant, attorney, and insurance agent already? Why? Because they know their own fields of expertise best. S

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

, its only makes sense to consider using a professional in the complex and confusing area of advertising.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

But, how do you know that you need one? Take a look at your current marketing strategy. Can you answer any

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

f the following questions:

How do you reach your ideal customer?
How much should you spend

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to reach them?

Are you already spending too much or too little?

What type of media gives y

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ou the great ROI?

What is an ROI and why is it so important?

Let’s examine just one ques

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ion, beginning with the first. You may not even know how to describe your ideal customer, and that’s a prob

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

lem. Are they the ones that spend the most on your best goods or services or are they the ones that return

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

uite often? Or, are they the ones that spread the word about how great you are? Ultimately, which one will

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

bring in the largest revenue? Or are you more concerned about profits? You see, it’s not as simple as it so

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

unds. And that’s just number one.

You are probably the normal, small business person that hates to spend m

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ney and thinks that all advertising is overpriced. Therefore, why pay an advertising consultant good cash a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nd increase your already tight budget? Of course you can justify the expense of your account, who can’t pos

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ibly bring in customers, Yet, a trustworthy ad person does exactly that: help provide you new business thro

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ugh proper marketing. So consider a small investment in an advertising expert that can offer suggestions on

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

how to make you program more effective. If you can’t afford one, try buying a good book on the subject. If

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you do any Yellow Page advertising, you couldn’t do any better than investing in one written by a former di

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rectory consultant with over 25 years experience. It’s a low-cost alternative and probable worth your while

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The most common form of business security is the alarm system. Nowadays, business security technology can make your business extremely secure and provide the peace of mind. Both wired and wireless alarm systems are available in the market.

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