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Digg It - The Adventures of Wolley Segap-Drive Me Crazy
I was at my wits end. I had looked under the hood, tried the key several times and even replaced the battery on my own, but nothing worked. M
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
y beloved ‘57 Corvette was as dead as a doornail. I leaned against it’s shiny red exterior and groaned a bit. This beauty was the result of yea
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
rs of intense restoration and I loved that car. It had only been a few days ago that I took my wife for a spin and she had “ooohed and aaahed”
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
her way around the block. But today was a different story. I could only sigh and guess what had happened to the machine as it sat in my garage,
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
almost mocking me in my futile attempts.
Sure I had tried the phone book. But none of the ads touting, “Fast Service,”or “Trained Technicians
Sure I had tried the phone book. But none of the ads touting, “Fast Service,”or “Trained Technicians
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
,” or “Affordable Costs,”did anything but leave me with a large empty feeling in the pit of my stomach. No, I was pretty much on my own.
That
That
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
is, until, “He” showed up. At least I think is was a “He.” It was a large, yellow book-shaped character on skinny legs. He explained that he ha
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
an ad that he thought might help. I had nothing to lose, so I glanced over at the page. The headline declared, “Classic Car Experts and Troubl
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
eshooters – Mobile Service.” I was taken aback. It was almost too perfect. I reached for my phone and immediately called the number. They would
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
be there in the morning, they told me. Problem solved. I turned to thank the guy, but he had disappeared. All that remained was a business car
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
d that stated, “Wolley Segap to the rescue.” The end… or is it?
This little story was designed to serve a purpose and illustrate the need for
This little story was designed to serve a purpose and illustrate the need for
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
effective advertising. So, attention business people: Is your Yellow Page ad doing its job? If not, let this serve as your wake-up call. I’ve w
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
itnessed many companies that thought they had an ad that worked, while, in reality, it had a flawed headline, lousy copy, or pathetic artwork.
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
How do I know?
I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in m
I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in m
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
rketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 compan
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can tell
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
you it most probably needs improvement in the headline, artwork, body text, placement, book, or heading. You must understand the ROI or return
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
on investment and learn how to track the results as well.
So consider getting some expert advice before you place your next ad. There are man
So consider getting some expert advice before you place your next ad. There are man
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
y good and inexpensive places to turn, some available on the internet. Make sure the consultant is well qualified with at least 25 years experi
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ence. Otherwise, you’ll be wasting your own time and money. Then, hopefully, you wont’ really need Wolley Segap coming to the rescue after all
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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