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Here's a simple formula you can use when writing ad copy. It's broken down

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

into four elements and each element has a very important job. Each element

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n its own tackles a critical part of the final sale. And the combined eleme

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nt pulls everything together as it should be to ensure a winning ad or grea

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ad copy.

ATTENTION:

The first element is attention. This is the headline

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

and it should be written to grab attention and not to close the sale. Rarel

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y can you close the sale with just the headline so don't try.

INTEREST:

A

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ter you grab their attention interest is the next element. You want to reac

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

people with interest in what you are offering. Your ad copy needs to stimu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

late interest. This is most commonly accomplished by describing your produc

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

or service as something that fills a need or solved a problem or makes lif

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

easier etc.

DESIRE:

This is a very important part of your ad copy becaus

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e the desire part is what really tugs on the emotional heartstrings of the

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

uyer. It is here that you provide copy that supports how by using your prod

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ct or service that the buyer will get the things they are looking for.

ACT

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ION:

The last elements if action. This is where most copy writers really m

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ss it all up. They are afraid to ask for the sale! Never be afraid to ask f

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r the sale. Always remember that people are looking for what you offer. The

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

re are millions of niche markets. Someone someone somewhere wants exactly w

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

at you offer. And unless you ask for the sale you are never going to get it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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