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Digg It - Seven Ways to Promote Your New Website
Once you have built your new website, you don’t have time to sit back and admire your creation, the work is just beginning. Thousands of web pages are being added to the Internet every day and if you want your page to be visited, then you have
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
to make special efforts to promote your site. No two sites are equal and there may be a particular promotion method that works best for you, however, here are seven methods that you can consider before launching your promotion campaign:
1. G
1. G
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
et your site listed in the major search engines.
At the present time most Internet traffic is delivered by three search engines: Google, Yahoo and MSN. If you want “free” traffic, then your site must be listed in these search engines and it m
At the present time most Internet traffic is delivered by three search engines: Google, Yahoo and MSN. If you want “free” traffic, then your site must be listed in these search engines and it m
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ust appear prominently when someone makes a query using a keyword or phrase that is related to your business or your activity. Getting listed is not a big problem as the three major search engines use “spiders”(robotic programs) that scour the
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
Internet constantly looking for new sites. The best way to be found by the spiders is to get a link to your site from a website that is already listed in the search engines. Ask your web designer, your hosting firm, your friends or business a
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ssociates to link to your new site.
After a few weeks check to see if your site is listed in the search engines. If you are not listed then you will have to manually submit your site using these urls: Google: http://www.google.com/addurl.html
After a few weeks check to see if your site is listed in the search engines. If you are not listed then you will have to manually submit your site using these urls: Google: http://www.google.com/addurl.html
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
. Yahoo: http://search.yahoo.com/info/submit.html and MSN: http://search.msn.com/docs/submit.aspx
2. Distribute an Online Press Release.
In the offline world of business, whenever your company does something new you should let the media kn
2. Distribute an Online Press Release.
In the offline world of business, whenever your company does something new you should let the media kn
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ow about it by issuing a press release. The same goes for the Internet. Write a one page press release, around 400 words, letting the world know about your new website. Put emphasis on the aspect of your business or website that you think is n
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ewsworthy. The press release can be distributed through online services such as www.prweb.com . If you write a good release it will picked up by journalists, by blog publishers and webmasters looking for news.
3. Participate in Forums and Blo
3. Participate in Forums and Blo
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
gs Related to Your Industry
The Internet is becoming more interactive with each passing day. If you want to get known then you have to take part in this interactivity. Visit blogs and forums that are of interest to you. Learn something from t
The Internet is becoming more interactive with each passing day. If you want to get known then you have to take part in this interactivity. Visit blogs and forums that are of interest to you. Learn something from t
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
hem, and from time to time leave a comment. Don’t try to push your website or business, but add something useful to the conversation, and of course put your website’s address in your signature.
4. Write and distribute articles about your area
4. Write and distribute articles about your area
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
of expertise
Webmasters and newsletter publishers are hungry for good content. If you write a 500-800 word article about a topic that is related to your business, then you can easily get it published on hundreds of websites around the net.
Webmasters and newsletter publishers are hungry for good content. If you write a 500-800 word article about a topic that is related to your business, then you can easily get it published on hundreds of websites around the net.
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
As with your forum participation, you should not try to directly sell your business or products. Rather, if you offer good information people will begin to respect you as an expert in your field and will click on the link to your site which is
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
usually provided in the author-information at the end of your article.
5. Submit your site to directories related to your website’s theme
In addition to the major search engines, you should look around and find directories that list sites i
5. Submit your site to directories related to your website’s theme
In addition to the major search engines, you should look around and find directories that list sites i
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
n your field of activity. For example if you are a web designer, then you would want your site listed in directories of webmaster resources. To find these directories make a search online for something like this: “pet supplies directory”, “pe
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
t suppliers directory” and you will find strategic places where you can add your link. Just substitute your field for the term “pet supplies.”
6. Exchange links with complementary websites
One of the oldest forms of promotion on the Internet
6. Exchange links with complementary websites
One of the oldest forms of promotion on the Internet
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
is the trading of links between two websites. Make a search for websites that are related to yours and propose an exchange of links with each of these sites. The process works faster and more efficiently if you place a link for the other sit
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
e before requesting a link to your site.
7. Use paid advertisements
It takes time for some of the promotion methods to pay off. If you want to start doing business immediately, then you will have to pay for online advertising. The most effe
7. Use paid advertisements
It takes time for some of the promotion methods to pay off. If you want to start doing business immediately, then you will have to pay for online advertising. The most effe
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ctive way to do this is to participate in Google’s Adwords program. The small advertisements that you see in the right hand column of the Google search results pages, and the advertisements that appear on many websites are placed by advertiser
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
s who pay each time someone clicks on the link. Go to http://adwords.google.com to learn more about this program.
If you use a combination of these seven methods to promote your website, then you will be more than satisfied with the results.
If you use a combination of these seven methods to promote your website, then you will be more than satisfied with the results.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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