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There are two different strategies to get backlinks to a website. One of them is to pay a yearly fee to get your site listed in a Directory, the othe

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r is to pay a web master to link to you. So, what are the advantages/disadvantages of each? Lets discuss web directories first:

To effectively get t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e most from your web directory dollar, you need to understand what a link in a web directory can and can’t do for you. In theory, a web directory pro

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ides two primary benefits:

(1) Increased link-popularity resulting from a one-way link from a highly-respected resource.

(2) Increased traffic from

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

being listed in a directory that is searched by many people every day.

But for these benefits to kick in, the directory must have a certain level of

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

popularity. So when you pay for a listing, you should look for evidence of value. (Of course, if the link is free, no need to look a gift horse in th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

mouth - just take the link!)

The two most popular Directories on the web today are Yahoo! and The Open Directory Project (dmoz).

YAHOO!
A lis

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ting in Yahoo!'s directory has direct benefits: Google – and perhaps other search engines as well – give your website added importance if your websit

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

is listed in the Yahoo! directory. Yahoo! is also the portal of choice for millions of users, making your potential target market at least in the hu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

dreds of thousands, even for obscure niches. The cost for a listing is $299/year, as of this writing.

dmoz (ODP)
dmoz, or the Open Directory Pr

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ject, is a directory that rivals the reach of Yahoo!. But, luckily for you, it's free! However, unlike a lot of free web offers, it's still very valu

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ble. Directories like the Google Directory and many others are powered by the results from dmoz, which can help create the traffic you are striving f

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r.

However, because a listing in dmoz is free, there is very little you can do about the time factor. Many websites that are submitted are never ind

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

xed, mainly because demand outstrips the editors' available time. Some industry watchers feel the Open Directory is essentially dead, and will never

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

catch up with its backlog of sites.

But, why look a gift horse in the mouth? List your site here and hope that it becomes visible in the near future

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Don't go crazy and try to get listed in every directory! In most cases, a directory listing is useful only for the link popularity. If you can find

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

better deals purchasing links on authority sites in your niche, go for them.

Unfortunately, you might have to pay a monthly fee to a webmaster for a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

link. Therefore, you may find that paying the one-time fee for a directory listing is cheaper. And, with the big directories like Yahoo!, dmoz and Go

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

uides, it can also bring you reasonable traffic.

As always, remember that directory listings form a small part of your overall online marketing stra

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

egy. If you don't have the budget for a Yahoo! listing, don't sweat it. Focus on other forms of marketing, and come back to it when you can afford it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/67085/diggit-Paid-Links-vs-Link-Exchanges-Whats-Best-For-YOU.html">Paid Links vs. Link Exchanges: What's Best For YOU?</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/67085/diggit-Paid-Links-vs-Link-Exchanges-Whats-Best-For-YOU.html]Paid Links vs. Link Exchanges: What's Best For YOU?[/url]

Even though Fed Chairman Alan Greenspan has pronounced the recession over, many businesspeople are taking about one thing only: survival. They are hunkered down trying to weather the storm, but they're doing it at the expense of building their businesses. And I believe many companies are unwittingly sacrificing their future.

Packaging for club stores is different than other retail outlets. Flexible packaging is widely accepted in club stores and can help your company stand out like never before.

Snuff is powdered tobacco usually mixed with herbs and spices designed to be sniffed upwards through the nostrils. It has long been viewed a more 'gentlemanly' practice than actually smoking the tobacco. Snuff originated in America and became immensely popular in 17th century Europe. Like scent, special bottles were popularized to contain snuff, being usually ornate and often unique and ultimately one of today's most popular collectibles. Designed to carry in the pocket, most bottles are less than 3 inches long and an inch or two wide.

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