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"If you were to give a "new-comer" in the business a "top ten" list of marketing tips to start getting clients and a "top ten" list of pitfalls to avoid, from the stand point of your great experience and wisdom - what would they be?"

T

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hat was a question I was asked.

Here are my thoughts:

In answering this question, I'll save myself a lot of time by giving you my TOP 10 list of things to do and just do the opposite of the list if you want to fail!

I'll warn you up-

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ront that all of my strategies are focused around having a website as this has been and will remain to be the way I make money.

Ok, here goes.

1. SELECT A NICHE

My biggest piece of advise to you is to narrow your focus and select a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

niche to market to. You will reduce your marketing outlay and you will soon become known as an expert in this field. (if you are any good that is!)

2. PRODUCE A SET OF INFORMATION PRODUCTS

Think about your service offering and desig

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

a number of info-products to sell on your website. This creates a passive income for you. The products should help your niche market overcome the problems and the challenges that they face. Make a variety of products ranging from

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

$19 ebooks through to $197 bootcamps.

3. BUILD A WEBSITE

Of course I have a vested insterest in this, but if you have not got a website you will find it very difficult to market your services and create passive income streams. Thi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

will become your "showroom" where prospects can find out about you, snoop around, and learn about what you have to offer and how you will help them to solve their problems.

4. BUILD UP AN EMAIL CONTACT LIST

Offer a free report on

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

your site to capture your visitor's email addresses. One of my niches is "confidence building" and for one of my sites I have over 30,000 subscribers to my bi-weekly "Awesome Confidence" newsletter.

Every new-year I run a workshop

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

called "How To Make 20XX Your Most Confident Year Ever" I send out an email to my subscribers and I have a room full of 200 people all made up from the list paying anything from $300-$500 per ticket.

Not bad for a days work!

The v

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

alue is in the list you see!

5. KEEP IN CONTACT WITH YOUR LIST

Make sure that you send your list some valuable information every 10 days or so. Do not just make it a sales pitch. Instead educate your audience as to how to overcome

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

heir problems. This builds up your credibility.

6. COACH AT LEAST 10 PEOPLE FOR FREE

Coach people for free and learn from the experience. Find out what was good and what wasn't so hot about your coaching. Then, ask these people for

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

testimonials to go on your site. There you go - instant credibility!

7. WORK ON YOUR FREE INTRODUCTORY SESSIONS

I have been informed that my closing ratios for any free intro calls that I make with prospects are amongst the highest

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

in the industry!

7 out of every 10 free intro calls turn into prospects.

Therefore sharpen your sales skills and have a strategy for each intro call.

8. LEARN ABOUT SELLING & MARKETING

Whether you like it or not you are in the sal

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s industry.

What is the use of being the best coach in the world if you have got no clients!

Therefore it is important that you educate yourself in these areas. Learn about the web, what makes one website outpull another by 200%,

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

learn about direct marketing etc.

9. LEAD GENERATION

Without doubt, apart from marketing yourself on the web, direct marketing to obtain leads is the best way to build your business.

Find a rental list for your niche. Create a pos

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

card and offer them something of value to visit your website, i.e a free report or course.

They then visit your site, sign up for your report and are in your email list funnell.

10. I FOCUS ON 2 MAIN AREAS TO BUILD MY BUSINESS

I h

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ave built my empire on two foundations.

1. Building my email list

This has been through marketing on the internet, offering giveaways, direct marketing, articles and pr.

2. Giving away free intro calls

I know that if I can get 10

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

warm leads" to have a no obligation call with me that they will be blown away so much that 70% of them will turn into clients.

Overall, I focus all of my efforts on these two activities and the rest takes care of itself.

However, I

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

could do not complete either without a website and to me that is the most important factor in my success to date.

But I would say that wouldn't I!

Are you still putting off your website?

Maybe funds are a little tight or you might

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

be feeling a little scared about the technicalities of web design. If so, please do not worry, our unique offer takes all of the hassle, the strains and frustrations out of getting your very own cost-effective, high quality website

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Even if you have an Internet Business, be very careful of where you register it. It could end up costing you a lot of money and leave you with no way to get any money from your business.

It is not enough to know whether people are for or against you and your ideas and proposals. The people you want to influence can be divided into nine categories.

You can include free gift emails, these build incredible loyalty. And one thing on free gifts – they must have some non-free value. If you give away free junk, it will not earn you any kudos with your subscribers. Anything you send to your subscribers will be a reflection of you and the quality of your products. Your subscribers will expect the same level of quality from your free gifts as they do whatever they pay you for. And they will assume, if your free gift quality is low, that the quality of your paid products is also low.

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