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The price of a newspaper would be beyond the reach of the average wage earner if it w

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ere not for advertising. The major portion of production costs is covered by the fee

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

harged for advertising, thus making newspapers affordable to the public.

The cost of

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

advertising is alarmingly high but the charge varies according to the publications c

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rculation figures, its size and the complexity of the advertisment.

Every newspaper

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

arries a smalls section, so called because the adverts in this section are very short

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

and to the point. The smalls columns are also known as classified adverts because th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

items advertised are grouped into classes. An alphabetical index is included at the

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

tart of the section to help you find the advert easily. If you have a look at the cla

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ssified aderts in any daily newspaper, you will see that they cater for a variety of

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ectors.

Newspapers charge for every word in a classified advertisment, so it pays us

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to be concise in our wording. Also, as space is limited, only the basic and most impo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rtant information is given in what is known as 'telegram' style. Typesetting is arran

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ed in one column so that a minimum of space is used. Standard abbreviations and stock

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

phrases are also used to save space.

Trying to construct a classified advertisment c

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

an be a difficult task to complete. Using the 'AIDA' formula can offer a solution.

A

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

- Attention (Does the advert grab and hold our attention?)

I - Interest (Does it sti

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ulate interest)

D - Desire (Does it make us want this product or service)

A - Actio

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

n (Will we go out and get the product or service)

The cost of a classified advertise

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ent is relatively low so this form of advertising will not make a dent in your budget

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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