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There are a lot of companies that are running their own pay per click program on their website, not wanting to go with Google Adsense, Yah

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

oo Overture, or MSN Adcenter. There are many reasons why they might be doing this.

Have you ever thought about advertising directly on t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

eir site? And you don't even have to go through Google Adsense, Yahoo Overture, or MSN Adcenter!

The first reason is that they want bett

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

er control. They want to be able to better control what advertisements they want to display on their website. This makes sense, because

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hey don't want to worry about their competitors being on their website, or any other company that might be taking business away from them.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Yes, the admin panels for Google Adsense and Yahoo YPN allow you to "block" competitors, but again, it's going to be hard for them to kn

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

w all the ads that are being displayed on their website.

The second reason is money. Companies that run their own Pay Per Click software

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

on their site can receive more funds from advertisers. Google Adsense and Yahoo YPN each have to take their own "cut" from publishers so

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

hey can be profitable as well. When a company avoids using Google Adsense or Yahoo YPN, they are receiving the "cut" that those companies

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

normally take.

The third reason is value. Companies that use their own software to display ads on their site give more value to the adv

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rtiser. These companies want to make sure that their advertising clients are benefiting from the clients that go to their website. That'

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

creating a win-win situation. As more, and better traffic flow through the advertisements, the advertising clients are more likely to re

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

new their subscriptions and keep their ads running longer on their website.

So, is it worth it to you and your company to go direct on an

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

individual website?

Yes!

You may be paying the same price in the first place. If you are currently using pay per click for your adverti

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

sing campaign, you may be paying a price that is comparable to Google Adsense, Yahoo Overture, or MSN Adcenter already.

By finding an ind

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

vidual website to advertise on, you know exactly who the audience is and what type of people will see your ad, click on your ad to come to

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

your website, and hopefully purchase your product or service.

In this age of quick information and consumer "mind drift" it is hard to c

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

pture new clients and any advantage that you can have over your competitor should be used.

So the next time you're out surfing websites,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

check and see if they have advertisements on their site. Then check to see if they are actually providing the advertisements through ther

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

own software. Many sites will tell you what rates they charge and how to get started.

Advertise well!

Copyright (c) 2006 Damon Cliffor

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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