Digg It - Internet and Businesses Online

eCommerce is one of the rapidly-expanding industries in North America. However, if you are a Canadian entrepreneur, the chances are that you have not taken advantage of this phenomenon yet. As of 2006, the total annual online retail sales in the US have surpassed $170 billion. Yet, in Canada, the percentage of firms that are engag

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ed in eCommerce has remained unchanged at 7% since 2001. Simply put, Canadian entrepreneurs have, for the most part, been ignoring the enormous revenues that could be generated from eCommerce sales. In fact, many Canadian websites avoid eCommerce entirely by asking potential customers to mail in a form, fax in order, or to call a cu

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

stomer service representative to process an order.

Canadian online customers tend to buy from US online stores because Canadian online stores simply do not exist! Conversely, the small number of Canadian online stores in existence benefit immensely from the $170 billion US eCommerce market. The combination of existing free-trade ag

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

reements, combined with a borderless Internet, has allowed several high profile Canadian businesses to discover online direct-sales channels to US consumers. The Internet remains one of the largest untapped revenue sources for Canadian businesses.

However, in order for Canadian businesses to start an eCommerce busin

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ess, they need to surpass two main hurdles:

If you’re serious about selling products and services online, you have to offer an online catalogue, an online shopping cart, and online payment processing.
In order to generate sales, you will need to generate cost-effective Internet marketing. Unlike bricks-and-mor

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ar stores, customers do not just “pass-by" an online store. Online stores require marketing to be well indexed by search engines, and to be indexed by relevant articles throughout the Internet. Without marketing, your website will have zero visibility. In the past, it has been difficult for Canadian entrepreneurs to ob

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tain access to an online shopping cart because many of the reputable providers (such as Yahoo stores, and Amazon.com merchant solutions) are American, and have not expanded into the Canadian marketplace yet.

There are various problems associated with online payment processing that have traditionally made it more difficult for compa

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nies to start eCommerce ventures in Canada. First of all, banks are hesitant to open up Internet merchant accounts without hefty up-front deposits. Secondly, it is difficult for Canadians to obtain access to both US dollar and Canadian dollar merchant accounts because the majority of Internet merchants are US-based. Finally, Canadia

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n banks will not offer more than one credit card (Visa or Mastercard); in order to create accounts for Visa, Mastercard, and American Express, businesses will have to open up multiple accounts with multiple banks.

Internet marketing is another aspect that is paramount to the success of an eCommerce business. Internet shopping cart

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

solutions (such as Yahoo stores and Amazon merchant solutions) only provide you with the tools to sell, but they do not provide you with advice on HOW to sell over the Internet. This advice is not readily available because the majority of marketing and public relations firms in Canada have no experience in Internet marketing, and in

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

tead deal with traditional media such as television, print, signs, and public events. Because the Internet is an entirely new medium for business, the traditional mass-media advertising that works for bricks-and-mortar operations does not work for the Internet. Traditional advertising does not adequately target Internet consumers (a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nd is thus expensive), and simply is not as effective for Internet websites. For example, how many times have you heard a radio advertisement for a website, but have simply forgotten the website by the time you made it home to your computer?

The best way to generate targeted access to your website is through backlinks from reliable

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

and contextual Internet websites. Statistics show that 70% of US adults use the Internet as an information source when shopping for products and services (source Kelsey Group and ConStat study in March of 2005). Thus, many US adults use the Internet, first and foremost, as a research tool. They use the Internet as a channel to make

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

informed purchases only after sufficient information is provided.

Overcoming the barriers associated with an online shopping cart, and with website promotion

AlgraOnline.com offers a new turn-key solution that provides you with a shopping cart, a merchant gateway, and Internet marketing services in a single package.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

This package is provided to clients risk-free without any significant up-front payments!

AlgraOnline’s turn-key e-Commerce solution is ideal for existing Canadian businesses who are interested in expanding their business to take advantage of the large revenues associated wit

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Internet eCommerce. AlgraOnline can use their solution cart solution to quickly create an online store in either English and/or French, and have the entire store indexed by online search engines. Their stores include 128-bit Secure Socket Layering and an online gateway to Internet credit card merchants, which provides a secure envi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ronment for multi-currency credit card and cheque transactions. Canadian taxes are automatically calculated by their taxation engine, and their store can support automatic shipping calculations to both Canada Post and UPS. The comprehensive package also includes all necessary accounting services, and Internet marketing services to p

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

romote your website in articles all over the Internet. Increased sales, without any monetary risk, or channel conflict

AlgraOnline.com offers a risk-free Internet-based opportunity to expand a business. Their commission fee is calculated as a percentage of their client’s online sales. This is a win-win situation bec

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ause studies have shown that a strong online presence generates both online sales, and pushes retail sales. Recall that 70% of US adults use the Internet as a source for information prior to making actual purchases. Many of these potential customers may opt to purchase merchandise from a bricks-and-mortar store instead of an online

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

store. Therefore, regardless of whether the Internet marketing effort generates online sales, retail sales will also be increased.

Exciting risk-free Internet opportunities for Canadian businesses!

Take advantage of the unique opportunities afforded to Canadian businesses, and start using the Internet to your benefit

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Each year the advertising industry magazine called Advertising Age nominates the very best advertising and marketing campaigns in corporate America. Of course the consumers are not stupid and many times they can guess who is going to win.

Small business plans are critical in achieving the focus and clarity necessary for high performance. Small business plans must be simple, keep the business on track, apply to everyone in the company and tell the business how it is traveling.

Do you understand the true potential of selling information online? Have you dismissed this powerful business model because you are not a writer, have never been a trainer or delivered information in the past? Throw away your concerns and know exactly what it takes to turn information into profit.

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