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Digg It - Do You Know Your Users?
Get users to stay at your site longer by knowing what they do and how they use your site. Whether your website is selling a product or a service simply content you can help users to buy more and stay longer by adapting your sit
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
e to their peculiar habits.
By using a web trailer can observe users that visit your site and classify them according to what they do. People who use the web can be broken down into several categories according to how they use
By using a web trailer can observe users that visit your site and classify them according to what they do. People who use the web can be broken down into several categories according to how they use
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
the web: the Mouse Reader, the Nervous Nellie, Slow and Steady, and Speedy.
Mouse Reader
The Mouse Reader is easy to spot because they move the mouse along with the text as they read your website. Mouse Readers ar
Mouse Reader
The Mouse Reader is easy to spot because they move the mouse along with the text as they read your website. Mouse Readers ar
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
really great because they let you know exactly what they are looking at, because they show you. If the writing on your website is confusing, they will point it out to you because they will move the mouse back and forth over it
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
as they re-read it.
If your site has a lot of Mouse Readers, it may tell you that your site is difficult to read. Look carefully at the default font size on your pages. It may be too small. Or, perhaps you have long paragraph
If your site has a lot of Mouse Readers, it may tell you that your site is difficult to read. Look carefully at the default font size on your pages. It may be too small. Or, perhaps you have long paragraph
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
that need to be broken up. If your page appeals to a group with fading eyesight or visual impairment you may find these people become Mouse Readers on your site. Mouse Readers show up a lot on pages that have a flowing layout t
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
at lets lines get exceedingly long when the browser is maximized.
Nervous Nellie
Nervous Nellie is not at ease on your site at all. She will hover over links and navigation elements, unsure of what to do with them.
Nervous Nellie
Nervous Nellie is not at ease on your site at all. She will hover over links and navigation elements, unsure of what to do with them.
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
Sometimes the Nervous Nellie is just inexperienced with the Web. Other times, the Nervous Nellie might be uncomfortable putting their email address or credit card number into your website.
You can figure out how to help the
You can figure out how to help the
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ervous Nellie by seeking out the source of their confusion or mistrust. If there are interface elements that seem to bring out the Nervous Nellies, you may need to redesign them. If the Nervous Nellies seem to be mistrusting,
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ou may want to add elements to your site that communicate assurance and trust like icons from your e-commerce provider indicating security. It may be as simple as mentioning a money back guarantee on your website or a mailing a
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
dress to indicate you are a physical business.
Slow and Steady
The Slow and Steady user is a very thorough and methodical user of your site. Don’t be surprised if the Slow and Steady user reads every page on your w
Slow and Steady
The Slow and Steady user is a very thorough and methodical user of your site. Don’t be surprised if the Slow and Steady user reads every page on your w
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
bsite from top to bottom. This user is probably an enthusiast on the same subject as your site and probably has some interest in every item she may see on your site.
The presence of Slow and Steady users on your site is a good
The presence of Slow and Steady users on your site is a good
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
sign. It says that your site contains lots of useful material, presented in a way that does not put people off.
Speedy Mouse
The Speedy Mouse will visit your site and quickly scrolls through pages. She will often
Speedy Mouse
The Speedy Mouse will visit your site and quickly scrolls through pages. She will often
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
lick on links even before pages finish loading. The speedy mouse is very driven, and often on a search for something specific. By watching the Speedy Mouse user you will be able to tell if your site makes it easy to find criti
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
cal information or not.
If it is difficult, you will see the Speedy Mouse users click though lots of pages. They will often scroll up and down a page several times scanning it for the information they seek.
Sometimes the Spee
If it is difficult, you will see the Speedy Mouse users click though lots of pages. They will often scroll up and down a page several times scanning it for the information they seek.
Sometimes the Spee
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
y Mouse will come to the same page more than once. This is a good sign that user cannot tell where a link is going to take them. You can address this by updating link titles to reflect the content of links they point to.
Othe
Othe
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
problems the Speedy Mouse can point out is the lack of an effective search capability. If you have no search box or one that doesn’t work well, the Speedy Mouse will go digging through your site herself.
To optimize your sit
To optimize your sit
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
for the Speedy Mouse user, first make sure that your site has an effective search capability. This will get the speedy users to the pages they seek quickly. Then you will want to optimize the content for quick reading. Break
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
up long paragraphs. Put content into bulleted lists were possible. Highlight critical phrases with bold, but do so sparingly.
Learning more about your users and their habits while using your site will help you get the most out
Learning more about your users and their habits while using your site will help you get the most out
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
f the visitors to your site. The single best tool you can get to identify user behavior on your website is a web trailer. Try out the SnapTrails web trailer for free at http://snaptrails.com and start getting to know your users
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/67929/diggit-Do-You-Know-Your-Users.html">Do You Know Your Users?</a>
BB link (for phorums):
[url=http://www.diggit.org.ua/article/67929/diggit-Do-You-Know-Your-Users.html]Do You Know Your Users?[/url]
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