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Digg It - The #1 Internet Marketing Mistake Almost Everyone Makes
If there is one overall mistake almost every single Internet marketer makes -- even aft
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
er years of experience and success -- it's this:
They spend all their time getting new
They spend all their time getting new
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
customers, clients and leads...and put off going back to their existing list.
It's abs
It's abs
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
lutely true.
Most people never follow up and sell their existing customers anything el
Most people never follow up and sell their existing customers anything el
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
e. Or if they do, it's one or two times and then that's it.
Heck, even the late market
Heck, even the late market
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ng genius Joe Karbo threw out the names of his customers.
And I’m as guilty as anyone.
And I’m as guilty as anyone.
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
I think the reason for this is because we’re programmed to go after new business, new
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
business, new business.
But if you want to multiply your sales quickly and easily, wit
But if you want to multiply your sales quickly and easily, wit
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
out spending any money on new advertising and marketing, just go after your existing cu
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
tomers.
The people who already know, like and trust you. The people who are most like
The people who already know, like and trust you. The people who are most like
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
y to buy from you anyway, because you have that relationship with them. You have that
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
bond. They have bought from you in the past and are happy with what you sent, and may
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ant more.
Sometimes a lot more.
But you'll never know unless you send them an offer.
Sometimes a lot more.
But you'll never know unless you send them an offer.
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ou'll never know unless you draft a simple email and blast it to your list every now an
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
then.
Don't worry, you aren't "bugging" them. They wouldn't be on your list if they
Don't worry, you aren't "bugging" them. They wouldn't be on your list if they
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
idn't want to hear from you. And those who get offended because you "dare" send them a
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
sales pitch are never going to give you money anyway. Be glad if they unsubscribe fro
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
your list and get out of your life.
Try it yourself and see. If your customers haven
Try it yourself and see. If your customers haven
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
t gotten an ad from you in a while, draft a simple offer (doesn't have to be fancy or e
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
aborate) and send it to your list.
You may just be pleasantly surprised by the results
You may just be pleasantly surprised by the results
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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