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An ad agency or advertising agency is a business or service dedicated to planning, handling and creating advertising for clients. These agencies are independent

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

of clients and provide their skills and views to sell client’s services or products.

Advertising agencies can also manage branding strategies, marketing and sal

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s promotions for its clients.

For an advertising agency, it is very important to realize that they can increase sales with their effort. Truly speaking, adverti

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ing agencies are minds working on the other side of the internet to increase sales. For a person working as an advertising agent, it is very important to know ab

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ut the buyer’s psychology.

Those who are working in an advertising agency should know about the various thought processes that go in the mind of a reader or a v

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

iewer, a potential buyer. This will definitely help to build your business better.

There are ample of theories to explain the process that goes in the buyer’s m

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nd when he/she goes to purchase anything.

The process is not the same for each buyer and it is sequential.

One of the popular features followed by ad agencies

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s AIDA. AIDA is a acronym stands for:

A – Attention

I – Interest

D – Desire

A – Action

The AIDA model states that advertising agency should know how to d

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

aw attention of a buyer to get the customer interested by exhibiting its advantages, benefits and features. Interest is followed by desire. It is advertising age

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ncy’s duty to create a desire in a buyer to buy a specific product.

All three steps of the AIDA policy will help you to stimulate the action towards the purchas

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

of a product. AIDA theory guides and leads you to build a better advertising business. BIG B’s of advertising world have followed AIDA to generate good advertis

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ment campaigns.

Another model called DAGMAR has now increasingly become more popular and comprehensive than AIDA. DAGMAR steps are more defined and easy to appl

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

.

Term DAGMAR is an acronym for Defining Advertising Goals for Measured Advertising Results. According to DAGMAR, a sale must carry a potential customer through

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

four stages:

I. Awareness

II. Comprehension

III. Conviction

IV. Action

Suppose you are having a service or product and your customer knows nothing about th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

product. As your client is unaware of the product, the first step is to make him aware of your product by posting advertisement regarding your product on resp

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ctive websites.

Comprehension is the second step of DAGMAR. Try to know the answers to these following questions.
a) What is your product about?
b)

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hat are product’s potential features and benefits of product?
c) What will your customer get from your product? And how?

Answers to all these questions wi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ll help you to get a potential customer.

Next stage is conviction and this is very important. Convince your customer by telling him the benefits of your product

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

After convincing, your next step starts i.e. action, which is not controlled by you. You have to depend on the customer.

However, your previous actions will ha

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e a major role to play. If you have been able to convince, the customer ad have answered him satisfactorily and then you will definitely be the winner of the day

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Information on selling, licensing and marketing your invention to manufacturing companies.

The information you really need to include in your business plan to get the professionals to take your proposal seriously.

Imagine starting your own business. What happens when you find out that you are in the red or close to it at the end of the fiscal year? You do what most business owners do—check your books and find ways to cut corners. Now, the tricky part to cutting corners is to make sure you do not downsize or eliminate something that will turn profits for your company in the future.

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