Digg It - Internet and Businesses Online

By now we've all become accustomed to the "bonus pile on" that's almost a required part of any online offer. But even though it's quite common place, never forget that adding e

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

xtra value to your offer is essential - especially when you're selling information products.

This bonus concept is so important, I have frequently taken something out that I wa

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

originally going to put into the product just so I could use it as a bonus. Bonuses really do sell (if you handle them the right way)!

Most people put some lame bonuses in tha

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

have been "around the block". A bonus can't just be an afterthought. It's got to be part of your initial offer strategy.

I know a lot of people struggle with bonuses so here's

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

an easy way to develop bonuses with high perceived value. Just look for public domain works you can repackage.

I love public domain bonuses for many reasons. First, they're co

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

pletely free - you don't have to pay anyone to write them. Second, they're often truly unique - with millions of pages of public domain material available, you're bound to find

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

a "sleeper" on a great topic.

And best of all, they can jazz up just about any old information product. Even a commonplace how-to course can seem extra special when you've adde

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

some "vintage gems" as bonuses. Talk about an underutilized marketing secret weapon!

Here are just a few ways to use public domain materials as bonuses...

Software - Believe

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

it or not, many software developers don't copyright their works because they want them to be free for public use! Check out what's available by typing "freeware" in your favori

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e search engine. Don't forget to clear the rights with the author first.

eBooks - Even if you can't find a public domain work on a related subject, inspirational and motivation

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

l topics go with just about anything. There are thousands of public domain works that fit into this category, from words of wisdom to prayer books.

Government publications - U

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

S Federal works (and some state) are in the public domain, and they are an absolute gold mine. For example, when I created an anatomy drawing book for artists (also in the publ

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

c domain material!), a little quick searching revealed government lists to grants for artist. People love free money, making this an awesome bonus with a high perceived value!

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Diagrams, patterns, technical spec sheets - While finding these may take a little more digging, they're perfect for marketing to hobbyists, crafters, or collectors. If you're s

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

lling a how-to guide to hand quilting, just a couple of vintage quilt patterns will make your audience swoon. Or what about diagrams or specifications for antique car parts or

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

intage airplanes? Here's one instance where your audience might grab your product simply to get the bonuses!

Drawings and photos - The copyrights on many old illustrations and

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ntique photos have expired - or they were never copyrighted to begin with. Bundle these graphics into themed sets to complement your product. While scanning in old artwork may

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e a bit time consuming, this is one of those "work once, reap the rewards forever" products.

Finally, here's a bonus for YOU. Remember that the more unique your public domain b

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nus is, the more likely you can package or even sell it in its own right! Sometimes something as simple as changing a title can give your bonus even more perceived value.

What

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

a great way to breathe new life into those old forgotten works... and pile on value-added bonuses that justify a premium price tag for your product!

(c) Surefire Marketing, Inc

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The need for qualified health care workers in this country will soon hit an all time high.

An interview almost invariably closes with the potential employer asking if you have any questions. Often an applicant will ask for clarification on benefits -insurance, vacation time, etc. While these are obviously important for you to know, they plant a seed in the interviewer's mind that maybe you are more interested in what the job can do for you than in how you can help the employer.

Building an Internet presence is something many people have invested a lot of time into - and many are absolutely blowing a great opportunity to further their professional objectives. By simply making a small adjustment to your networking profile content on sites such as Ecademy where you can drive the descriptive hit text, you create a useful hit in Google that actually has a chance of adding to your Internet presence in a way that is supportive of your business objectives.

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Digg It - The Little Known Marketing Secret Weapon That's Free For The Taking

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