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When a customer wants to find a local business she may use one of the well known world wide sear

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ch engines.

She might type in “Plumbers in Birmingham”. (Or whatever your business type and loc

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ation is). If you show up in the search results then you are very lucky. Of course you’ve got no

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

chance of showing up in the results if you don’t have a website.

The first few search results

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

are probably from the well known large national directories followed by lesser known local direc

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tories. The potential customer will click on one of these search results and then select the bus

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

iness to call.

That’s why you’ve got to get your business listed in directory, regardless of wh

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ether you have a website or not.

There are several problems with national directories, one is t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

heir high cost and the other is that they cover every type of business from Accountants to Zoo k

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

eepers. There’s nothing wrong with that and if you can afford it then go ahead and advertise in

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

them, but make sure you track your results so that you can monitor how effective your advert is.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

You might like to consider getting your business listed in specialised local directories. For

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

example you may be able to find a directory that specialises in finance and only lists accountan

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ts, IFAs and banks etc. Another specialised directory may cater for tradesmen such as Plumbers,

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Electricians and Gas Installers.

Let’s say that your business is that of selling golf equipment

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

. You can appreciate that it is probably best to advertise in a golfing magazine rather than a s

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ports magazine. The golfing magazine can be compared to the specialised online local directories

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

. And the sports magazine is like the national non specialised online directory.

If you’ve got

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

a local business, take a few minutes to find a specialised local directory where you can list yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ur business. Even better, find one that does not require you to pay anything for a basic listing

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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