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Many coaches fail to market their practice online.

Here's what happens:

They put up a web site, but don't get much traffic.
Their web site doesn't convince visitors to contact them about becoming a client
They try Google Ads, but fail to gener

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ate clients.

They try to get links, but aren't sure where to go, and other sites aren't very interested in linking back.

They try to optimize their site for search engines, but don't get very good rankings.

They try to network in forums and discussio

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ns, but those efforts only provide minimal results.

Why do they get minimal results?

There are many reasons, but a major, underlying culprit is due to lack of a focus - not having a niche.

Having a niche focus means providing very specific services for a very

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

specific target audience. This can be done in many ways, including selecting a specific industry to serve, targeting a geographical location, and choosing specific demographics.

For example, Kathy Malone is a career coach for people transitioning from military to civilian life.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ou can see that her niche is defined by people in the military. She gets even more specific by focusing on those who are transitioning into civilian life.

When you don't have a niche focus, your online marketing efforts suffer in the following ways:

It's tough to

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

know the right keywords to focus on to increase the chances of being found by searchers.

It's hard to find an audience who will be interested in your services.

It will be difficult to get links from other web sites because your general coaching practice isn't

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

as interesting or unique.

You will have a lot more competitors and substitutions (products or services that indirectly compete with you) -especially online where anyone can compete.

When people come across your business online - through articles, postings, or

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

searching - they won't connect with your message.

Taking your practice to the Web is like taking a big fish from a little pond to the ocean.

There is a lot more water you can swim around in, but there are also a lot more big fish.

The good news is you don't

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

have to become a bigger fish. You can find the right pool of water where your business can thrive.

How a niche focus helps you online:

It's easier to find the right keywords which lead to higher rankings on search engines.
Your web site is more attrac

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

tive and engaging.

Getting links is easier because your web site will appear to be more unique -which is attractive.

You will close more sales that come through your site because you are perceived as a specialist instead of a generalist.

Your ca

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

se studies & testimonials are stronger because they are more specific and relevant.

If you advertise, like using Google AdWords, you will have more success because your ads will get more attention from qualified prospects and less attention from sub-ideal prospects.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

li>

Some Examples of Successful Coaches with A Niche

Juliet Austin of JulietAustin assists "helping and healing" professionals who are struggling to attract clients.

She says, "About 50% of my clients come th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ough search engines. Usually, they begin by signing up for my newsletter and then hire me within 1-24 months. My site comes up on the first page of Google for most of my keywords partly because I have a focused niche. In general, having a niche helps bring qualified prospects to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

my site, so they are more likely to become clients."

Deborah Brown-Volkman of SurpassYourDreams helps senior executives, vice presidents, and managers who are overworked and are looking for a new job or career.

She

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tells us, "A focus on career coaching helped me optimize my site so I can get top position for searches in my field. Even though I do use speaking and networking to grow my practice, 65% of new clients come from the Web, 25% from referrals, 10% from talks and people I meet at me

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

etings."

Mentioned earlier, Kathy Malone of FrontLineCoaching helps people who are transitioning from military to civilian life.

She explains, "... my niche focus helped me research and discover good keywords, mili

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ary transition coaching. I built my site around them and now I have #1 ranking on Google, Yahoo and MSN. The inquiries I get from the site are already qualified as my ideal clients, so I enjoy a 100% conversion rate. Because my site is niche focused, people know what I do, what

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

service I offer, and what it costs. I never have the stress of 'selling' anything."

For advice, she says, "... to develop your niche, it's best to start very narrow and deep - you can then expand from there."

While this article doesn't go into how to niche, here are two tips t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

o get you thinking:

Focus on something that you are passionate about. For example if you love working with high school kids who are trying to figure out what to do with their lives, then you may want to focus on them.
Look at your existing clients for some h

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ints. Which ones do you enjoy working with the most? Which ones can you help the most?

Establishing a niche focus is a great way to increase your appeal to prospective clients in your offline marketing, and it's almost essential if you want to make a big splash online

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Are you opening a dollar store? If so never lose sight of the importance of cost reduction. In fact cost reduction efforts should take place from the day you start your planning. One of the major areas of cost reduction focus is the lease agreement for the store.

Will postcard advertising work for your business? Some businesses use them with astonishing success. These 14 tips will get you started.

Marketing is a broad business subject that encompasses a range of activities including advertising, public relations, sales, promotions and building relationships.

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