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While some marketers struggle for years to earn enough money to pay the bills, others zoom to the top, their sites exploding with traffic and their in-boxes flooded with order and payment statements. Why? How do these marketers d

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

iffer from the rest? Are they smarter? Braver? Do they invest more wisely or have more money to invest? Do they know the right people?

No. In fact, there's only one real differencde between them and the rest of the internet mar

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

keting community. In a word: Attitude.

They aren't intimidated by the internet -- they eat it for breakfast. Like ancient conquerors, they plunge into the vast sea of the internet, heedless of its tempermental storms, jutting th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ir jaws at the giant terrors that it holds while the rest of us shiver on the shores, barely daring to get our toes wet.

Of course they've been knocked down, beaten back and have the scars to prove it. But with each beating, thei

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

r determination only strengthens and, as the sting of defeat fades, they learn from their mistakes. Most of all, they never, ever give up and never question their resolve. They will make it or die trying.

Thinking like a conquer

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

or: THIS is the first and most elemental step to becoming one. Because of this, they take swift, decisive action, they reach out and grab what they want and they don't take "no" for an answer.

Okay. Great. But what does this me

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n to the average person? Can anyone be an internet conqueror or do they have to be born that way?

CONQUERORS ARE MADE, NOT BORN

Attitude is everything. Attitude influences thinking patterns, which decides a course of action whi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ch, ultimately, leads to success or failure. Like the old saying goes, "the only true failure is the one who gives up." And the ones who give up don't have the attitude to continue on.

So attitude is the #1 secret to conquering

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the internet. Below is all 8 secrets, some of which may shock those still cringing at the shoreline. It's not necessary to do all of them, if indeed that's even possible since each can become quite demanding. And these are not a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

l-inclusive, since there are probably new and better ways coming out every day. But each demonstrates the difference in attitude and thinking of a marketer and an internet Conqueror.

1. ATTITUDE

Marketers follow once the way has

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

been cleared. Conquerors forge ahead.

2. CREATE A PRESENCE

Marketers tend to stay in the background, creating pages and adding their links, but never making themselves available to the general public. Conquerors create a speci

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

fic "presence", a personality that distinguishes them from others. This attracts attention, which also attracts sales. They do this by...

3. START AN ORIGINAL NEWSLETTER

Marketers read newsletters; Conquerors write them. If th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s seems daunting, begin it as a blog with an RSS Feed. Do NOT use a pre-written system or import other's content. The key is to create something unique that cannot be duplicated.

4. PUBLISH AN EBOOK

Marketers read ebooks; Conqu

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

erors write them. It doesn't have to be very long, just original and informative. If this seems like too much, start by publishing articles. Once 10-15 articles have been written, re-write them into one cohesive collection.

5.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

START AN ARTICLE SUBMISSION SITE

Marketers submit articles; Conquerors run the submission sites. Again, this software is available, in some cases, for free. By doing this, both authors and newsletters come to the Conquerors' sit

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

, instead of vise versa.

6. START A FORUM

Marketers go to forums; Conquerors create forums and draw others to them. The key to this is finding a niche that has no forum and starting one. There are programs that offer free forum

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

programs on the internet. But be prepared to set policy and moderate the forum, as well as promote it.

7. CREATE A SEARCH ENGINE

Marketers submit to search engines; Conquerors run them. Again, the software is available online.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

There are even some that, to some extent are self-automated. The only set up involved is writing a simple letter to the submission services, asking that they include your site in their listings.

8. CREATE A HOMEPAGE

Marketers

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ave a home page; Conquerors provide them. A home page may require a bit more set up, bandwidth and maintenance than other options but, by creating a home page, a conqueror draws regular visitors to themselves and a revenue source

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

for posting ads.

There is a recurring theme in each of these examples. That is, to do something which organically attracts visitors. So the final difference? Marketers run after visitors; Conquerors attract visitors to them.--m

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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No matter what business you are in it always helps to be seen as an expert. If you were calling someone to fix a drain or sell your house you would approach the person you saw as most credible and reputable in that area of expertise. To become an expert takes hard work and experience. It can involve study or the honing of practical skills. It demands high standards of work.

When creating a product or service, targeting a very specific niche or market helps you craft solution for those who seek your help while collecting premium fee for your service because your expertise becomes the only solution available to your market.

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