Digg It - Internet and Businesses Online

So, you want a profitable on-line business. With just under 30,000,000 web sites on internet marketing newsletters alone, where on

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

earth do you start? I wanted a mentor that does exactly what I plan to do with my business. What would that be? I wanted a mentor

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

that does virtually what I have done off-line for years. I want a mentor who over-delivers.

As a savvy marketer, you already know

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

hat repeat customers are the mainstay of your business. A quality internet marketer also recognizes happy customers as his/her best

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

source of viral marketing (described in this fantastic ebook I found). So what does this have to do with over-delivering. To quote

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Leon Leonwood Bean, founder of L.L. Bean in Freeport, Maine “Make sure the story isn’t better than the store.” Keep ‘em Happy!

Wha

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

exactly is over-delivering? First, you under-promise. Ensure that you tell your customer the truth and are conservative in your e

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

stimate of what they will be receiving and what its benefits are. Make your commitments with clarity, simplicity, and restraint. Do

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

't burden the relationship with promises; instead grace it with extras that you can give effortlessly when the time is right. Next,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

work hard to deliver something better than what you have promised. Finally, deliver more than you have promised of a quality far sup

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rior to what your customer is expecting.

As taught in this wonderful e-book I just received, you have structured your customer base

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

so that they can be contacted often. Now, let’s over-deliver. Because your customer has just received a top quality product and ma

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

be one or two bonuses from you as downloads, why not send another unexpected bonus later... in an email. Just send a download link

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o a really valuable, related bonus in an email a few days later. You can do this several times over a period of weeks or months. In

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

each email, thank your customer of his purchase and point out that this is an additional bonus as a token of gratitude for his busin

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ss. This is a very simple method of building customer satisfaction and goodwill. By spreading the unexpected bonuses out, you give t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e customer time to "dig into" the bonuses. If you send all of the bonuses at once, the customer may just download them on his hard d

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ive and never look at them, at all. Not a good way to get your information out there.

Another method that can be used with bonuses

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

sent after the sale is to point out in each email that another bonus will arrive in a few days/weeks. Your new customer begins expec

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ing your emails, and is much less likely to ask for a refund. They know that if the order is canceled there will be no other bonuses

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Fred, a manager, needs to teach Grant, his employee, that there would be consequences for poor performance. Let's use a three-month project that Grant had failed to start, as an example of how to go back and fix a problem that Fred inadvertently caused.

Many Solo Entrepreneurs work from a home office. Our only connections to the outside world are the internet / e-mail and the telephone. Cold calling, “warm” calling and sending e-mails may seem like the most obvious way to let people know about us and to generate sales. But, there’s another way that works even better.

Have you ever thought of starting your own online auction? It is a great opportunity to buy and sell. But it also allows you to own the online traffic. Become an expert in your niche and build an auction specific to your readers wants.

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