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Is your Web site only in English? If it is, you could be missing out on a huge market, because around two-thirds of Web users don't have En

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

glish as their mother tongue.

Communicate with hundreds of millions of consumers around the world

For many businesses - right from

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the smallest upwards - much of the world is a huge untouched market. How huge? Consider that there are more than 200 million Web users who

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

peak French, Italian, German or Spanish.

If you're a UK-based business, many of those potential customers - individuals or businesses - ar

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

governed by the same European Community regulations and, if you need to deliver a product, increasingly unified international postage cost

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

, and vastly simplified customs regulations make it easy to do business with them.

Even if you're selling from outside the EC, a translate

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

d Web site gives you access to one of the world's richest markets for both business and consumer goods and services. And, of course, a Span

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

sh version of your site targets US Hispanics and much of South America.

But the EC is just one possibility. Looking to the Far East, Japan

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

se and Chinese Web users account for yet another 200 million people, or more, all potential customers for your goods and services. Which ma

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

kets could use your products or services?

Around the world, content is king

While photographs and design can carry some meaning, t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e words on your Web site are what really sell. They're the most powerful weapons in your online marketing campaign. So you need to be sure

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

of having translated content that is at least equal in quality to your English site. You'll need professional translation services from an

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

gency that's capable of working with your kind of content.

Professional translation services are within your budget

The good news

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s that it probably costs less than you think to use high quality translation services. Many leading translation services are leveraging the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

benefits of Web and other technologies to reduce overheads and reduce the time take to produce highly readable and effective translations,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

o they're affordable for even the smallest businesses.

So how do you start? I'd recommend you select one market, and test the water. Get s

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ome advice from business groups or government about the rules and regulations you'll face, then find a translation agency with experience w

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

th your kind of business.

Look at their Web site and examples of their work. Is their level of English good? Then find a friend or a conta

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t on the Internet whose first language is the one you're interested in. If they're happy with the standard of the translations, you're read

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

to go. Select the agency with the highest standards, because their words will be the public's window in on your company in your new market

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Sometimes a medical billing company has to battle itself to get anything done. What follows is a true story of a company at war with itself.

Use audience input to strengthen your evolving programs and services. Learn how one nonprofit launched an advisory panel to gain an understanding of stakeholder perceptions of the organization, and its programs and services

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